IWC: Flea

Passion for details.
International Watch Co. Schaffhausen

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Götz Ulmer
Art Directors: Andre Price, Florian Zwinge
Copywriter: Robert Müller
Photographer: Reinhard Hunger
Project management: Markus Wieser, Miriam Paneth
Published: November 2008

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22 comments

dsklan's picture
dsklan
1927 pencils

ring comes straight from mordor

Guest's picture
Guest

and the litle guy is Frodo? =)) nice photoshop, doh

pietmiller's picture
pietmiller
100 pencils

Stop this Print Avalange from Hamburg! I get it: You want awards....

john doe's picture
john doe
1571 pencils

so? who not?

Guest's picture
Guest

German adc deadline jan 9...so thats why there is a lot of print from hamburg.

brandsurgeon's picture
brandsurgeon
693 pencils

Passion for details in a flea-infested environment??? Cool photography, but that's about it for me. I understand what you're trying to say, but maybe that's because I'm a Creative and I see it. Those guys out there, I'm not sure they would. Best of luck in your quest for awards.

---

Most times, worst enemies used to be best friends...

Guest's picture
Guest

the idea off detail is clearly represented, but let's see how it will go with none-creative(s). from Oto-Abasi

Guest's picture
Guest

I don't understand why there are so much idiots in the advertising world. I am not referin to the ad

Disco Munky's picture
Disco Munky
3900 pencils

You must be new.

"stay low, move fast"

Doin' it for the points

manugon's picture
manugon
146 pencils

hahaha good answer

mark3r's picture
mark3r
1940 pencils

That has to be the largest flea in the world!!! (or a ridiculously small ring...) I don't like the fire but the rest looks good.

:::MARK3R:::

Guest's picture
Guest

i like the concept and also the eye which is out of focus in the background.

Guest's picture
Guest

Nice grphic, but I also agree the same it´s a nice concept, but I´m not sure a noncreative will understand it

Any way that realy dosen´t matter because usaully us creatives make advertising for us.

malice...

missed my turn's picture
missed my turn
426 pencils

haha the whip.

AdvMan's picture
AdvMan
299 pencils

I miss original IWC text advertising

İyi Reklam, Kötü Reklam
www

Advertising Pawn's picture
Advertising Pawn
419 pencils

Gets the point across very effectively. Love the campaign.

http://advertisingpawn.com

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salamandos's picture
salamandos
1947 pencils

lovely

Guest's picture
Guest

Is everyone missing the fact that the copy has no relations to the visual and vice versa? The ad lacks cohesion, there's a discord. Shame, it could've had greater potential.

Guest's picture
Guest

nice.
dont need the eye.

Guest's picture
Guest

I like the eye in the other ones, but in this one it doesn't blend nicely with the flame.

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

i like this. ignore all the 'you want awards' comments - who doesn't. my only suggestion would be to include an image of a watch also. that way you lose nothing but gain a lot. I'd probably keep the image as is, but then have a white space below the ad. (like the VW ads) with some copy in it and an image of a different watch in each ad. good luck.

Guest's picture
Guest

"passion for precision" would be better

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