IWC: Fish

Water-resistant to 2000m. The Aquatimer Automatic 2000.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Dirk Haeusermann, Wolf Heumann
Copywriter / Art Director: Alexander Hansen
Photographer: Stephan Foersterling
Graphic Design: Lars Borker

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21 comments

Guest's picture
Guest

Love it!

Guest's picture
Guest

I love it! Even though you can't see the face of the watch I still think it's great.

kgeiger's picture
kgeiger
7102 pencils

My thought exactly, I would have liked to see the face as well...

john doe's picture
john doe
1571 pencils

sometimes the creative just needs the product in his hands.
nice!

mark3r's picture
mark3r
1940 pencils

Award material.

:::MARK3R:::

STRTLRS's picture
STRTLRS
1607 pencils

Beautiful ad. But I have to say, that is the thickest $5,000 watch. A website would have been nice too.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

You should take your own advice douche bag.

sneakyhands's picture
sneakyhands
1857 pencils

pretty sure that's a url in their comment, d-nozzle.

=)

Guest's picture
Guest

Cool.

Guest's picture
Guest

great

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

For a looky-likey to work, it must be very intelligent, since it's a concept that's done to death - and this, luckily, is.

Very nice work - very smart.

Guest's picture
Guest

awesome!!!!
congratulations!

ORISHAS76's picture
ORISHAS76
344 pencils

Si no se ha hecho antes, me parece un buen anuncio.
Directo y nada forzado.
Aunque siento q es un poco 90.s

krautland's picture
krautland
3225 pencils

meh... kind of okay but nothing to write home about.

funky_frogii's picture
funky_frogii
2536 pencils

goooood.

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sneakyhands's picture
sneakyhands
1857 pencils

resistant to 2000m?! in that case they should sketch in a little light bulb on its head so it looks like an angler fish.

AdvMan's picture
AdvMan
299 pencils

Sometimes one picture enough for idea

İyi Reklam, Kötü Reklam
www

Guest's picture
Guest

nice idea, simple ideas are the best!!!!!

Guest's picture
Guest

Fish are not water-resistant.

Enas's picture
Enas
741 pencils

yeah but lives in water ;)

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture
Guest

Nice, although you have to be a giant to wear it :) (I just r-tried it with my own watch... the bracelet is way too short to form that figure...)

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