IWC: Fish
Water-resistant to 2000m. The Aquatimer Automatic 2000.
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Dirk Haeusermann, Wolf Heumann
Copywriter / Art Director: Alexander Hansen
Photographer: Stephan Foersterling
Graphic Design: Lars Borker


21 Comments
Love it!
I love it! Even though you can't see the face of the watch I still think it's great.
My thought exactly, I would have liked to see the face as well...
sometimes the creative just needs the product in his hands.
nice!
Award material.
:::MARK3R:::
Beautiful ad. But I have to say, that is the thickest $5,000 watch. A website would have been nice too.
www.storytellerscreative.com
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You should take your own advice douche bag.
pretty sure that's a url in their comment, d-nozzle.
=)
Cool.
great
For a looky-likey to work, it must be very intelligent, since it's a concept that's done to death - and this, luckily, is.
Very nice work - very smart.
awesome!!!!
congratulations!
Si no se ha hecho antes, me parece un buen anuncio.
Directo y nada forzado.
Aunque siento q es un poco 90.s
www.joancordoves.blogspot.com
meh... kind of okay but nothing to write home about.
goooood.
infected by a virus called creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
resistant to 2000m?! in that case they should sketch in a little light bulb on its head so it looks like an angler fish.
Sometimes one picture enough for idea
İyi Reklam, Kötü Reklam
www
www.fikirbenim.blogspot.com
nice idea, simple ideas are the best!!!!!
Fish are not water-resistant.
yeah but lives in water ;)
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
Nice, although you have to be a giant to wear it :) (I just r-tried it with my own watch... the bracelet is way too short to form that figure...)