Passion for details.
International Watch Co. Schaffhausen
Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Götz Ulmer
Art Directors: Andre Price, Florian Zwinge
Copywriter: Robert Müller
Photographer: Reinhard Hunger
Project management: Markus Wieser, Miriam Paneth
Published: November 2008
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35 Comments
Rubbish.
i doubt you've ever won sth...
they're not showing details, they're showing miniature.
and the cockroach one is disgusting!
you're right, they're not showing details. they're showing dexterity at a miniature level. it may just be a missed translation, but 'details' doesn't fit the visual. i like the idea in the visual however.
also, i believe it was a flea. trust me, i have them.
yeah, this is more to high end precision shit.
What about 'Passion for precision'?
What about 'Passion for precision'?
Ever heard of flea?
no one needs our expensive products so we kill time with passion
Totally agree - if you wanted to show detail, you would have had to focus/zoom in on sth. really relly close: For example the flea´s johnson. So it just says "mini/tiny" things we spend our time with.
Sorry JvM...
That's a horrible idea.
Dear God. I hope you're not a creative director.
I loved it.
Shows you're concerned to the minimal details and precision. That's my first impression, and I don't think the target would try to find another way to see it as hard as people who commented already.
Good job.
i don't really like the campaign, but i really like the idea about copycat.
nice thought.
compliments.
D&AD Black Pencil!
I was going to steal this ad, but the computer scolded me :[
There's always good old Command+Shift+4... :]
it's not worth stealing and java script isn't exactly secure.
D&AD kind of "work award stuff", not sure it works on normal people ... only for art directors pair of globular organs.
Spoken like a guy who's never won anything.
I think this is great stuff. The photography is really well executed and I totally get the idea of attention to detail (not showing detail but the attention it takes to be a perfectionist). The eye in the background is a little on the creepy side - kind of big brother.
Michael Winokur www.winokurphotography.com
I miss original IWC text advertising
İyi Reklam, Kötü Reklam
www
www.fikirbenim.blogspot.com
These are great. Nicely done, fun to look at, highly relevant.
lovely again
what financial crisis?? looks like agencies still have the money to spend on fake ads and submissions.
I don't know what everybody is complaining about. I love this concept. The visual is drawing a lot of attention and it's very original. I agree that the line doesn't correspond 100% with the visual, but I think it's not very disturbing. Controversial ads often do good at award shows, so that promises something ;-)
Maybe an eye for detail but definately not a passion. I think you need to show some passion for details and go back to the drawing board with this one.
scam!
great song by jamiroquai.
great song by jamiroquai
This and the series shows great creativity, are thought invoking and well laid out. I am suprised that there is no moderator to quell or delete the unfounded "crap talk" and foul language coming from the "guests and rubbish" slayers.
This and the series shows great creativity, are thought invoking and well laid out. I am suprised that there is no moderator to quell or delete the unfounded "crap talk" and foul language coming from the "guests and rubbish" slayers.
for my opinion it shows three different scenes of "games" and if you play real, you do it with a lot of fun and your mind, your heart and a lot of Passion!
And i think it is a Detail, because most things in our life are "only" little, but important Details, and no miniatures.
GREAT IDEA, I LIKE IT MUCH!!!
All the luck you needed guys for the award !
Oh... This advertise is great.
Oh... This advertise is great.