Iveco trucks: Think big, Winery

Iveco. Think big. Daily 43.12 Van. Made to order for your business.

Advertising Agency: Borghierh/Lowe, São Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray e Edgard Gianesi
Art Director: Lucas Jatobá
Copywriter: Vinicius Miike e Maurício Meirelles
Photographer: Ateliê de Imagem, Eduardo Colesi e Lucas Jatobá
Published: November 2006


Rog's picture
6092 pencils

Not quite as sharp as 'Ambulance'
but cool, none the less.

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
2580 pencils

nice thought .. the ambulance is better.. they didn't think abt the wine yard?

ideas....30 minutes nahi toh free.

buy by bye's picture
buy by bye
544 pencils

this one is more realistic than the ambulance one,
i like 'em both equal tho lol's picture
1021 pencils

nice ad,
would like to have all of it delivered at home.

somthing similar has been done by mercedez / sprinter shortly.

B128's picture
392 pencils

Really cool! peugeot 307 (I think) blew the opportunity with their 'Think Big' campaign.

Mtl Dave's picture
Mtl Dave
274 pencils

Nice one.

A. J. SMITH's picture
2834 pencils

Its a tried and tested formula, but hey it works.


monchebeat's picture
114 pencils

I like this AD!!! great!

slammary's picture
214 pencils

Big is nothing. I won't put wines in such a IVECO.
For the goods, "safe" is also the key.
good look is not good think, guys.

Rog's picture
6092 pencils

A wee bit literal aren't we, Slammer?
You want to change the brief... you go right ahead.
Roughs in an hour.

>>>> That's not an ad. THIS is an ad.

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