Iveco trucks: Think big, Hospital

Iveco. Think big. Daily 43.12 Van. Made to order for your business.

Advertising Agency: Borghierh/Lowe, São Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray e Edgard Gianesi
Art Director: Lucas Jatobá
Copywriter: Vinicius Miike e Maurício Meirelles
Photographer: Ateliê de Imagem, Eduardo Colesi e Lucas Jatobá
Published: November 2006


Rog's picture
6092 pencils

Yeah! Got me in.

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
2580 pencils


ideas....30 minutes nahi toh free.

hang-the-dj's picture
1262 pencils

Oh yeah, these are great. Very nicely done.'s picture
1021 pencils

great , this one is the better one of the two.

picturejockey's picture
658 pencils

The biggest problem I am facing right now is a house. A newly constructed 1 bedroom houe in Bombay costs around 3.5 to 4 million rupees. I think I should buy this truck. This will be a lot cheeper and looks a hell lot more spacious than the houses in Bombay.

novadhanasantosa's picture
4 pencils

very touching the consumer i think, describe how big the car it is

addyhoch10's picture
2592 pencils

great ad! i prefer this one, the exaggeration is more obvious

Punch's picture
614 pencils

El recurso de la exageracion "bien ejecutado" te deja sin palabras. Me gusta mucho!

"no silencies lo que no sabes expresar".

Chocolat's picture
288 pencils

oh this is nice....really demonstrates space well. i much prefer this than the next one. i think its the use of color - the high key tone of this one really adds to the 'space' concept.

Shut Theory's picture
Shut Theory
515 pencils

i got nothing to add, great

Disco Munky's picture
Disco Munky
3900 pencils

Pretty good.



Doin' it for the points

amit parekh's picture
amit parekh
283 pencils

nice one. i like it //good art directio and idea also

otto54's picture
381 pencils

veeeeeeeeeery goooood.

slammary's picture
214 pencils

Alway play the game of big or small.
The strategy is fals.
The garanteen of being alive is the key.

mrtalented's picture
2173 pencils

more relavant than the other one

Minimum's picture
1496 pencils

OMG! I've been following your comments everywhere and you have NOWHERE said anything positive. But I seemed that in this case you found ik ok, so it was positive. But then you tought naaaah, lets keep a bit of negativity in, so you said that it was less worse than the other.
Come on! You ol' bastard. For once just say something positive instead of pissing on every freakin' chance you get!!!
I am getting really really sick and tired of your meaningless negative stomping responses!

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

mrtalented's picture
2173 pencils

what a stalker you are to my comments! what's wrong with you? when i posted positive comment, then you posted that i scold that ad. it's just the fact that this ad is slightly better than the other one in the series. that's all. not all the time we can do the same great ads in the same series. that's why ivan founded this site for. sharing comments what we think about that particular piece and how we think when seen as campaign. and above all, when comparing to other ads from other corners of the world like the site's name indicated.

i think you miss the point of how this site is for. instead of chasing around commenting on people. show us your comments. share us how you think of ads and how to fix it. if not i can only think that you are 'sick' like you said.

Minimum's picture
1496 pencils

The fact that you went through al that trouble to defend yourself says enough about your person. You want to prove me wrong. I personally couldt care less how you tought about me (you said it yourself that I am an unintelligent person) But I pointed the fact out (after I got sick of seeing a negative comment eacht time I read the recents) that you could respond diffrently. Not at all mentioning the policies on. Stupid, boring, no, been done, zzz and that sort of stuff.
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

mrtalented's picture
2173 pencils

oh, now you changed from 'everywhere' to 'recent'.

by the way, i NEVER said you are an unintellectual person at all. you fabricated all the facts yourself. i just want to proof myself from your unfair judgment. let my previous comments speak for themselves.

enough said.

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