Iveco EcoDaily: 2
Strong by nature.
Advertising Agency: Leo Burnett Turin, Italy
Creative Director: Robiglio & Dematteis
Creative Director: Flavio Martucci
Art Director: Marco Ontano
Copywriter: Francesco Pesaresi
Illustrator: Sauro Quaglia - King
Features Syndacate
Photographer: Iveco Image Bank
Published: May 2009
7 Comments
There is nothing clever about these ads.
Crude, transparent and borrowed interest.
to simply, but not in the good sense
God, save us from Italian advertising.
Ahhhhrgh... this is awful!!
some extend i like this ad . but still they can do better one
It yam what it yam. And it is rubbish.
I can't see a copyright line, so I am guessing that the rights to Popeye have expired in Europe so they are using the image without seeking permission. If so, it is the only interesting thing about this ad.
Can't believe Leo Burnett made something like this..