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Toucan

Agency: 
Published/Aired: 
September 2011
12836
Description: 

Print advertisment created by McCann, Thailand for IUCN, within the category: Public Interest, NGO.

If we build too much, we destroy.

Advertising Agency: McCann Worldgroup Bangkok, Thailand
Chief Creative Officer: Martin Lee
Art Director: Christo Tchobanov
Copywriter: Martin Lee

Comments (3)

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Highest Rated

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

I agree with andylefty. The choice of image to use in the eye on this one is a much better fit for the message than in the other ads.

andylefty's picture
andylefty
Activity Score 4535

Nice photography. The idea of destroying feels strongest with the fire image.

dbor's picture
dbor
Activity Score 1455

"If we build too much, we destroy" - toucan says.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

I agree with andylefty. The choice of image to use in the eye on this one is a much better fit for the message than in the other ads.

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