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Frog

Agency Network: 
Published/Aired: 
September 2011
Description: 

Print advertisment created by McCann, Thailand for IUCN, within the category: Public Interest, NGO.

If we build too much, we destroy.

Advertising Agency: McCann Worldgroup Bangkok, Thailand
Chief Creative Officer: Martin Lee
Art Director: Christo Tchobanov
Copywriter: Martin Lee

Comments (6)

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morse's picture
morse
Activity Score 18026

Very pretty pictures.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
andylefty
Activity Score 4535

Nice photo.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Clever Photoshop work and beautiful photography. As for the impact of the ad, I'm not so sure. I get the message, but the visual very cleanly blends nature and the cityscape, so I don't feel any sense of threat, danger or loss from the visual itself.

historica's picture
historica
Activity Score 110

love it...love it...

Shingo's picture
Shingo
Activity Score 408

love the concept and the shots, nice

Hadrons's picture
Hadrons
Activity Score 6041

Beautiful powerful photograph. good copy.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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