ITV: Live Press - Eng vs Sco

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: David Kolbusz
Art Director: Will Holmes
Copywriter: Rory McCaskill
Agency Producer: Sally Green
Photographer: Spencer Murphy
Retoucher: Gary Mead
Designer: Rob Wilson
Illustrator: I Love Dust
Published: November 2011


Shawali's picture
8448 pencils

And the French brought it on... =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

chuckieT's picture
680 pencils

On one hand, it's interesting that this doesn't look like a print ad; on the other hand the whole point of this thing is confusing because it doesn't look like a print ad.

On the third hand, I don't like soccer. (That's right UK. I just called it soccer.)

uldog's picture
10 pencils

I think most places call it rugby :)

chuckieT's picture
680 pencils

Haha. True. Maybe I'll start calling every UK sport soccer. Like polo is now horse soccer. And Rugby is punchy soccer.

andylefty's picture
4539 pencils

This shouldn't work because of the mix of photography and text and vector but it does.

All legible, the eye flows where its supposed to and the narrative is told well.

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