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It's True, Urban

Published/Aired: 
September 2007

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Description: 

It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.

Urban conqueror.
It's true. Share your true experience at gasjeans.com

Advertising Agency: Attila&Co, Milan, Italy
Creative Director: Nuria Martin
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Photographer: Sergi Pons

Comments (2)

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Highest Rated

Fogerty Gomez's picture
Fogerty Gomez

Quite plain, very basic strategy, not even worthy of more lines

Guest's picture
Guest

great strategy! it's refreshing

Fogerty Gomez's picture
Fogerty Gomez

Quite plain, very basic strategy, not even worthy of more lines

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