Ergonomically designed pens for super fast writing.
Advertising Agency: Rediffusion Y&R, Chennai, India
Creative Director: Kishore Karumbaiah
Art Director: Natesan Basker
Copywriters: Kishore Karumbaiah
Photographer: Varun
Retouching: Suresh Babu
Published: December 2008
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77 Comments
sorry but its an old idea and done for so many times
hey you dumb guest commenter. it is "photoshop disaster" not "photoshop desaster". if you're going to trash some work make sure you use the correct words.
Took me forever and the payoff wasn't worth it.
not great
You know what no need no packshot... put the pen plus the line handwrittened on the paper.
Might give a little boost to the overall art direction.
Otherwise it "ok".
Agree with Monicamexico.
You could also title it 'speedbumps' and it'd be easier to get.
funny....liked it.
infected by a virus called creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
dai funky frogii...
disaster...more disaster.
good one.
speed kills... so does boring classes
good disaster
simple...brilliant...mindblowing! Keep it coming whoever u are :)
Intellectual stuff. Good one.
Natesan Mohan
Good one.
Natesan Mohan
Done 6 years back!! !
Check the below link
http://www.coloribus.com/paedia/prints/2003/11/08/50982/
Okay that's clear then. Sue the bastards/copycats/frauds!
LOL ! And already in India !
Stop all these fucking scams and get real work done!
SHAME REDIFF SHAME TO YOU.
Simple and bang on. Sure winner!
is this rediff calcutta?? is that you andy?? with piyash/anindyo??well... aaahhhhmmmm... i will hold my comments until i get the answers to the queries.
overall, not expected from you andy.
WOW!
Done well!
Done before, in a much better way. Still cool idea.
idea is not an idea until it marries the right art direction
nice! nice! nice!
Ideas are nothing but a combo of old ideas.
Good job people.
Simple. Stark. And teases the brain.
Bravo Rediff!
A clean layout. Simple idea well put across.
Kudos Guys!
Great job. Well executed, keeping an element of curiosity.
Great wrk. Keep it up ye. You guys want a job in Sao Paulo? :) - Giga Andrews
Well, I am not from Rediff, but I am very much interested in your proposition.
I am a CD with a creative boutique called "twohmp" (2 handled metal pan). and I would love to go to Brazil. not just the ads but the girls over there are great too.
so tell me how do i get in touch with you and take things forward...
looking eagerly forward to your answer.
thanks & regards,
tirthankar
they showed me a picture & i laughed
dignity has never been photographed
Awesome. Ivan, can we see more such ads from asia? :) thanx
Whoa! India rocks.
hmmm...i will give it a 8.
Fantastic! Rediffusion Chennai has done this?????!! Unbelievable....wht's happening there? Is this a new team???
ha ha...same old team...just that they have stolen the concept from others as usual....its a old award winning concept...they have reused it...shame...cant you guys think new...what are you doing???
didnt get it..hope the audience can..
hahahaha...thts a real cute ad...real gud
what happend here? The book is flying on the top...
[BrettHeart™]
[BrettHeart™]
Hmmmm! N tis is wat u get when u stare into a blank piece of paper ;)
Gr8 idea!!!!!
Superrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr People
look closely Brettheart! Look closely Mate!
Whadddup!
look closely Brettheart! Look closely Mate!
Whadddup!
good job. keep making such brilliant ads.
well well well... what do we have here
good show! good show!
Wah! Wah! Wah! Wah! What an idea Sir ji?!
i think what this idea is first. now i know. nice idea. I like very much.
kewl! CONGRATS rediff...finaly sum gud wrk
zimbly
neat
NICE WORK! AWARD SURE HIT!
yes, sure. and it already got one for JWT couple of years back. :)
wow! wow!amzin stuff
mind bender! gr8 idea
not everyone can get it I guess
only for the intelligent
clever idea
... rediculous.
clever idea
http://www.coloribus.com/paedia/prints/2003/11/08/50982/
check this out.....Meenakshi, have you and your guys not seens this add before....there should be some kind of authenticity in steeling concepts...shame
copy cats copy cats....COPY CATS
Check this out: http://www.coloribus.com/paedia/prints/2003/11/08/50982/
copy cats...copy cats.....
cant you submit some intellectual idea from your own hot pot....REDIFFUSION CHENNAI????
COPY CATS...check this link http://www.coloribus.com/paedia/prints/2003/11/08/50982/
When did you surrended all you creativity REDIFUSION guys....waste of time, money and space...who are these new guys Kishore, Charle...this is 2002 award winning concept....cant you cook up something new
hello copy writers from where in the world did you find the word "Ergonomically" ...but yes good one on old concept ...just as ok "COPY" work!!
ha ha...same old team...just that they have stolen the concept from others as usual....its a old award winning concept...they have reused it...shame...cant you guys think new...what are you doing???
too neat :) great job guyz...chennai is rockin huh? ;) we guys in bangalore need to be careful nw...hehe
cute idea, nothing new, art direction could have been improved in my opinion.
copy cats shame on you guys.
nice
awesom and clever idea! 1st look itself brings a smile on ur face...and whoever is writing the rude remarks atleast write in ur names! if u hav an opinion im sure u have a name!
this is to leave comments on the creative not on the ppl! so get professional guys!
Lame benefit, lame idea, lame art direction.
Simple.... great
rubbish
hmmm gr8 idea or simple, it did spark up some ulcers I guess :P
Nobody has a data bank of all the freakin' ideas created in the world! Many a times we come up with a brilliant idea, produce it, release it and then figure out that it's been done sometime back. But that doesn't make any of us thieves. It's just that some brands are similar when it comes to brand promises/USPs. They are invariably end up being linked to a common thought-stream. Blame the manufacturer for that ;) Like for instance, super fast writing will lead to this idea. Maybe they stopped here, maybe if they had worked their grey cells a lil' more they would have landed on sumthin' "original". Maybe euphoria took over after they came upon this idea, maybe all of you great advertising "gurus" should stop behaving cheap by being abusive and immature by taking names and just let them be. You've made your point, they have got it. Atleast we should let them be for coming up with a newer way of executing it. Let's give them some credit for the idea and move on.
PS: Ivan anymore abusive remarks, you need to take a call. I understand good critics is allowed, but not taking names, spilling out "advertising" frustration by being abusive. I hope this site is not turning out to be another space like "hi5/orkut/facebook/myspace" for leaving comments. Pls do the needful. Thanks. - Raghu, Mumbai.
^^ Yes, with fast writing, you would definitely need speedbumps... maybe a little bit more, but ah well, better need some improvement!
when i got it, I liked it.
But I didn't get it fast.
i didn;t get it :(