Italian husband

May 2007

Cough happens. Beware!

Advertising Agency: Contract Advertising, Thailand

Comments (26)

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Highest Rated

DilipRevar's picture
Activity Score 264

hahahah. like it

ptb's picture
Activity Score 20


Swissy's picture
Activity Score 44

Cool idea...funny.

klaussnow's picture
Activity Score 1675

ohhhhhhhhh, gotcha...took too long.

... its already been done...

Bundy Agency's picture
Bundy Agency
Activity Score 597

you or the ad's picture
Activity Score 1021

thank you now i know .....

mikelite's picture
Activity Score 1031

horrible line

theanc's picture
Activity Score 2783

I liked the line. But "BEWARE" is useless.

MarceloG's picture
Activity Score 820

Love the ad. Love the line.
In God I trust

erhanali's picture
Activity Score 368

Nice way to sell that product. good job guys.

"Everyday is one short life"

postman's picture
Activity Score 951

This is a good ad. Once I got it. Maybe I should get some sleep.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I just find the title to be very offensive.
Nowhere is there a mention or suggestion of anything "Italian" (or "husband" for that matter) in the ad.
I know it must be fun titling each ad, but sometimes it's just best left alone...

I can easily see how this could be a Middle Eastern household scenario where brutality against women are a cottage industry...

ivan's picture

I didn't name this one. The agency did. But he's clearly Southern Italian. :)

Spanky's picture
Activity Score 4899

it's not suggesting brutality against women. it's suggesting violence against a guy who's fucking your wife. italians are hot blooded. it'd take far less than a guy fucking their wife to set one off. i really don't think they'd be offended.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Well, we all know she's going to "get it" too, eventually.
But that's NOT my point. And I don't care whether or not "they" would be offended.
Read my first line. "I" find the title offensive. And I don't even have any Italian blood in me.
I just find this whole "branding" people business extremely irritating. It is a form of racism after all.
That's why I used the Middle Eastern analogy to show "my" ignorance and stereotype against men of that region, when in reality, that's not entirely true... I'm sure that irritated SOMEBODY!

ivan's picture

Some generalizations are true. Yes, Italians are hot blooded. Yes, Russians have a serious problem with organized crime. Yes, woman are not treated equal in the Middle East. This doesn't mean all Italians, Russians and Arabs are the same. It's not a PC thing to generalize, but it's completely rational. Bad and good traits can be generalized as long as they are that generalizations and not a rule or preconception. If I judge somebody by his nationality or race that's racism — I agree with you.

Btw, all American's so PC. ;)

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Ohhhh, but that's where you're dead wrong!
Not all Americans are politically "correct". Just take a look at our President!! :D

theanc's picture
Activity Score 2783

Could be another title. But what´s the difference for the public? Ads don´t come with their title attached.
I can´t say the same for the awards´ jury. =)

hang-the-dj's picture
Activity Score 1262

I hate to be the first one to say it, but yes folks, this has been done.

Can't remember where I saw it, maybe Joe La Pompe can tell us who, when and where.

Rog's picture
Activity Score 6082

Old gag, like 'Mafia'. Passable. Good talent.
Let me guess. The Godfather trilogy's just been on tv?

>>>> That's not an ad. THIS is an ad.

Laurent's picture
Activity Score 289

great!!! I love these

no_comment's picture
Activity Score 55

yup, it's been done. saw this one on lürzers archive.

adsux's picture
Activity Score 50

i like!!

and so relevant to the product function!

Saltsea's picture
Activity Score 321

great ad.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I think they did it on purpose, but this would read much better as "Coughs happen."

CreepingFeature's picture
Activity Score 244

NO! Not coughs happen. Cough happens is like shit happens. And shit is about to happen.

DilipRevar's picture
Activity Score 264

hahahah. like it