19 comments

Darrin Stephens's picture
Darrin Stephens
242 pencils

Ugly and unappetizing photo but a cool idea. (I gotta find something nice to say. I'm bumming myself out with all this negative commentary.)

puppiepoppy's picture
puppiepoppy
1634 pencils

IT LOOKS MORE LIKE 'EXTRA BIG HOLE' ON THE KITCHEN UTENSIL! Bad ad.

Rog's picture
Rog
6092 pencils

See what you mean, DS.
Maybe a more trad, inviting kitchen/prep sink shot?

>>>> That's not an ad. THIS is an ad.

popdistortion's picture
popdistortion
1594 pencils

I like the kitchen. Looks like Boffi. The ad... well.

jennywhx's picture
jennywhx
1142 pencils

A joke that's not funny. i used to see people shouting "where's the benefit?" , and today, i want to shout the same.

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

Wheres the benefit huh???? where????whereeeeeeee LOL
there thin they the ad sais that in subtel way...but any thin pasta could sign it yes.

Mack Daddy's picture
Mack Daddy
18 pencils

It's a clever idea for bringing attention to extra thin spaghetti, but all it highlights are the problems associated with extra thin spaghetti. Why would anyone want to buy extra thin spaghetti after seeing this ad?

wgeddes's picture
wgeddes
298 pencils

i have a hunch that even with really thin spaghetti it would not go through the colander
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http://www.freerangerobot.com

Twombl's picture
Twombl
184 pencils

But this is not the point.
It's symbolic.

postman's picture
postman
951 pencils

It's not a good symbol in my opinion though. It doesn't work like this at all, so there's nothing to exaggerate. (Spaghetti usually don't go trough when thrown in there.)

Chris's picture
Chris
1987 pencils

right said homey,

pasta in the sink looks well unappatising aye.

No fixed abode's picture
No fixed abode
380 pencils

Agree with Daddy Mack. Just because you can, doesn't mean you should, to paraphrase Jeff Goldblum from Jurassic Park.

The first thing I learnt in advertising was don't be a smart ass. This is saying "look what a clever creative I am". But it ain't about us.

muji's picture
muji
66 pencils

I like the idea, the execution could be better.

seventysixer76's picture
seventysixer76
105 pencils

This is useless advertising.
The "client" has no advantage doing such an ad.
And the agency neither in my humble opinion.

Is TBWA making these kind of ads nowadays? Damn!

Let's see some relevant real ads here guys. Advertising Authentica!

Desperately posting for Cannes?

Stigset's picture
Stigset
1456 pencils

Oh, this happens to me all the time, and I get pissed off when it does. There is no way I'm going to buy spaghetti that highlights it's problems.

A. J. SMITH's picture
A. J. SMITH
2834 pencils

It is probably quite an effective ad, it does what its supposed to do and gets its message across, but makes the food look unappetising.

Would maybe work better aimed solely at chefs - buying food for other people to eat.

-----------------------------
It's only an ad.

itch's picture
itch
806 pencils

nice idea there! but maybe a better kitchen perhaps? =P

* it's not how good you are. it's how good you want it to be *

raverus's picture
raverus
1476 pencils

unappetizing

FAIL

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Similar idea as the extremely thin cell phone that fell through the crack in the floor we saw a while back.
A negative reinforcement of the product in an effort to create a positive response in the consumer.

Only this feels juuuuuuust a tad contrived.

But still very memorable.

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