ITAKA Foundation: Happily ever after

Sometimes it is easier to draw something than to name your emotions. Learn more about child depression, enter Help your child to find themselves before they get lost.

Advertising Agency: AS AP, Warsaw, Poland
Art Directors: Ania Pisarska, Tobiasz Cechowicz
Copywriters: Asia Leszczyńska, Adam Sierociński
Illustrator: Antoni Serkowski
Published: June 2013


certaintly's picture
4056 pencils

this is really confusing

certaintly's picture
4056 pencils


the ad is still confusing

monoliz's picture
1326 pencils

i guess the problem is that emotions can't be expressed or even drawn, that's why those negative emotions are shown as sort of "good picture denial" . don''t know. ambiguity is not what you need in any kind of ad.

miko1aj's picture
3098 pencils

If You make and ad to show it to the world – first assure that execution is great – because not properly crafted ideas – event those the best – do not work.
I agree – this message is not very clear. And in advertisement confusion = indifference.

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