Israir Travel Agency: Dirt road

A vacation is longer than just the days off.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Directors: Danny Yakobowitch, Shani Gershi
Creative Director: Igal Ezra
Art Director: Gabi Kikozashvili
Copywriters: Lior Shvartz, Arnon Rotem
Illustrator: Hezi Josef
Creative Planning: Ran Allon
VP Client Service: Elika Merhavi
Client Manager: Asaf Viskin
Account Manager: Tal Gvili
Published: December 2012

17 comments

kleenex's picture
kleenex
34103 pencils

Brilliant!!!

typoerror's picture
typoerror
2 pencils

It is brilliant but there is a small typo in the calender dates. 18 has been repeated

OeFreddy's picture
OeFreddy
3 pencils

There's actually 2 more errors 5, 6, and 7 is repeated and there should be an eleven rather than an eight before the twelfth day.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Lovely visual but what is it trying to say?
If it means to say the holiday feeling continues before (?) and after the holiday, then it does so in a very cryptic way.

kcd0226's picture
kcd0226
88 pencils

I think the copy is lacking. It really could be clearer. I think they're saying that there are various things that add to the time you spend dealing with vacation planning. Or something like that. I only briefly looked up what they do.

Owolawi's picture
Owolawi
1514 pencils

Nice art direction!

nomi Designs's picture
nomi Designs
22 pencils

Very clever.

@nomidesigns

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

+

miko1aj's picture
miko1aj
3098 pencils

i haven't seen as good print ad as this for a veeeeery looooooooong time. Congrats!

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Great

eins-eins-null's picture
eins-eins-null
882 pencils

really cool. but headline is a bit too cyptic. and, of course, stuff with the numbers mustn't happen. never ever. that's just sloppy. but, as said: everything else is really good.

printlover's picture
printlover
565 pencils

nice

raynold's picture
raynold
336 pencils

metalistic.

olimurugavel's picture
olimurugavel
72 pencils

I just love the execution.. so whats the idea?

Oli Murugavel
I love any and all situations where you celebrate creativity

Samson Muthiah's picture
Samson Muthiah
334 pencils

lovely art.

Samson

Bizkit's picture
Bizkit
60 pencils

Lovely

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