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Dirt road

Agency: 
Published/Aired: 
December 2012
Description: 

Print advertisment created by BBDO, Israel for Israir, within the category: Transport.

A vacation is longer than just the days off.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Directors: Danny Yakobowitch, Shani Gershi
Creative Director: Igal Ezra
Art Director: Gabi Kikozashvili
Copywriters: Lior Shvartz, Arnon Rotem
Illustrator: Hezi Josef
Creative Planning: Ran Allon
VP Client Service: Elika Merhavi
Client Manager: Asaf Viskin
Account Manager: Tal Gvili

Comments (17)

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Highest Rated

OeFreddy's picture
OeFreddy
Activity Score 3

There's actually 2 more errors 5, 6, and 7 is repeated and there should be an eleven rather than an eight before the twelfth day.

kleenex's picture
kleenex
Activity Score 47545

Brilliant!!!

typoerror's picture
typoerror
Activity Score 2

It is brilliant but there is a small typo in the calender dates. 18 has been repeated

OeFreddy's picture
OeFreddy
Activity Score 3

There's actually 2 more errors 5, 6, and 7 is repeated and there should be an eleven rather than an eight before the twelfth day.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely visual but what is it trying to say?
If it means to say the holiday feeling continues before (?) and after the holiday, then it does so in a very cryptic way.

kcd0226's picture
kcd0226
Activity Score 90

I think the copy is lacking. It really could be clearer. I think they're saying that there are various things that add to the time you spend dealing with vacation planning. Or something like that. I only briefly looked up what they do.

Owolawi's picture
Owolawi
Activity Score 1530

Nice art direction!

nomi Designs's picture
nomi Designs
Activity Score 22

Very clever.

@nomidesigns

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

+

miko1aj's picture
miko1aj
Activity Score 3086

i haven't seen as good print ad as this for a veeeeery looooooooong time. Congrats!

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

Great

eins-eins-null's picture
eins-eins-null
Activity Score 892

really cool. but headline is a bit too cyptic. and, of course, stuff with the numbers mustn't happen. never ever. that's just sloppy. but, as said: everything else is really good.

printlover's picture
printlover
Activity Score 587

nice

raynold's picture
raynold
Activity Score 336

metalistic.

olimurugavel's picture
olimurugavel
Activity Score 72

I just love the execution.. so whats the idea?

Oli Murugavel
I love any and all situations where you celebrate creativity

Samson Muthiah's picture
Samson Muthiah
Activity Score 626

lovely art.

Samson

King Arthur's picture
King Arthur
Activity Score 68

Lovely

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