Israel National Parks: Tree

They won't come to you.
Come camp under the open sky at Israel's national parks.

Advertising Agency: Gitam BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Yuval Davidov
Art director / Illustrator: Gal Shkedi
Copywriter: Kobi Cohen

19 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Heh what a lovable approach ;-)

Guest's picture
Guest

cuuuuuuuute

Guest's picture
Guest

kobi, u r the man!

lalith.rajeev's picture
lalith.rajeev
116 pencils

nice one

Guest's picture
Guest

ok ok, lovable approach, cute illustration, i agree
but
i don't like the animals' eyes : a little bit dark, frightening.
and, especially, why did they put the sentences at this place ????
Just put it at the bottom, next to the logo, this would be lighter..
Same mistake in the three ads.
(sorry for my bad english)

capywriter's picture
capywriter
5511 pencils

I like the idea, but the whole execution kinda disappoints me. I don't really like the illustration style (which is personal). But why 3 times animals at a bus stop??? There are so many possibilities. Put them in a taxi, at the check-in at the airport (birds for example)...

dreadboy's picture
dreadboy
413 pencils

Probably because bus is the least expensive means of transportation.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

Beautiful illustration and overall advertisement. Good job :)

dreadboy's picture
dreadboy
413 pencils

Liking the illustration style, and the concept of the three ads. Disliking agglomerating the top of the frame in this one.The subtitle would have worked much better for me if put at the bottom.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

capywriter's picture
capywriter
5511 pencils

Because animals can't afford a taxi, but they probably have just enough money to take a bus...?

Guest's picture
Guest

lol. Don't bother arguing with idiots.

jackal hunts's picture
jackal hunts
325 pencils

Love the concept and execution:)

atb2005's picture
atb2005
13567 pencils

More great work from Israel. I agree with dreadboy. The tagline should have been placed at the bottom. That cavil aside, the illustrations are wonderful, and it doesn't bother me that they have not used any other means of transportations.

Meshrum's picture
Meshrum
281 pencils

Sweet.

Adaddicted's picture
Adaddicted
3435 pencils

its a nice campaign. I do not think anyone would fetch up a similar link!

withalltherespects

funky_frogii's picture
funky_frogii
2536 pencils

very nice......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

wt a copy

dollypoppin's picture
dollypoppin
1423 pencils

Aw. Cute birds, especially that owl. Niiice!

---------
"Nihil sub sole novum"

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice illustration

Log in or register to post comments