Advertisement
Published/Aired: 
May 2010
Description: 

They won't come to you.
Come camp under the open sky at Israel's national parks.

Advertising Agency: Gitam BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Yuval Davidov
Art director / Illustrator: Gal Shkedi
Copywriter: Kobi Cohen

Comments (19)

Log in or register to post comments

Highest Rated

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice illustration

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Heh what a lovable approach ;-)

Guest's picture
Guest

cuuuuuuuute

Guest's picture
Guest

kobi, u r the man!

lalith.rajeev's picture
lalith.rajeev
Activity Score 116

nice one

Guest's picture
Guest

ok ok, lovable approach, cute illustration, i agree
but
i don't like the animals' eyes : a little bit dark, frightening.
and, especially, why did they put the sentences at this place ????
Just put it at the bottom, next to the logo, this would be lighter..
Same mistake in the three ads.
(sorry for my bad english)

capywriter's picture
capywriter
Activity Score 5509

I like the idea, but the whole execution kinda disappoints me. I don't really like the illustration style (which is personal). But why 3 times animals at a bus stop??? There are so many possibilities. Put them in a taxi, at the check-in at the airport (birds for example)...

dreadboy's picture
dreadboy
Activity Score 413

Probably because bus is the least expensive means of transportation.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

Beautiful illustration and overall advertisement. Good job :)

dreadboy's picture
dreadboy
Activity Score 413

Liking the illustration style, and the concept of the three ads. Disliking agglomerating the top of the frame in this one.The subtitle would have worked much better for me if put at the bottom.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

capywriter's picture
capywriter
Activity Score 5509

Because animals can't afford a taxi, but they probably have just enough money to take a bus...?

Guest's picture
Guest

lol. Don't bother arguing with idiots.

jackal hunts's picture
jackal hunts
Activity Score 325

Love the concept and execution:)

atb2005's picture
atb2005
Activity Score 13561

More great work from Israel. I agree with dreadboy. The tagline should have been placed at the bottom. That cavil aside, the illustrations are wonderful, and it doesn't bother me that they have not used any other means of transportations.

Meshrum's picture
Meshrum
Activity Score 281

Sweet.

Adaddicted's picture
Adaddicted
Activity Score 3435

its a nice campaign. I do not think anyone would fetch up a similar link!

withalltherespects

funky_frogii's picture
funky_frogii
Activity Score 2536

very nice......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

wt a copy

dollypoppin's picture
dollypoppin
Activity Score 1423

Aw. Cute birds, especially that owl. Niiice!

---------
"Nihil sub sole novum"

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice illustration

Advertisement