Israel Gay Youth Organization: Homo Phobe

Homo Habilis > Homo Erectus > Homo Neathertal > Homo Sapiens > Homo Phobe
It's time to evolve.

Advertising Agency: Gitam BBDO, Israel
Chief Creative Officer: Guy Bar
Creative Directors: Igal Hazan
Art Director: Yuval Davidov
Copywriters: Ronen Levin, Orel Bitan
Account team: Dror Tankus, Yael Meltzer, Revital Saat

December, 2009


elnietodeNicho's picture
360 pencils

So.. Basically, what you are saying is that I should turn into an Homophobe?

djinnn's picture
39 pencils


raghavendra's picture
232 pencils

no. exactly the opposite of it. read the's time to evolve

maxchionh's picture
255 pencils

as it clearly illustrates in the poster. evolution takes time. give me about a 100,000 years adjustment time.
that being said, gays of our time have to live with "homophobians" for the rest of their lives.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

I like it.

Simple message, well put.

Marlus Lau's picture
Marlus Lau
1808 pencils

Well, is it not saying that homophoby is an evolution?

dlue's picture
342 pencils

so your saying we've evolved into homo phobes? shouldn't it be the future at the end with "homo tolerant" or some jazz like that, and the execution? is it supposed to be a timeline graph unearthed from some ancient time when photoshop had just emerged?


matorah's picture
6 pencils

They didn´t think it through... It is but a clear invitation to evolve towards a most advanced stage: the homo phobe.

No clarity here. They are selling the exact opposite thing they wanted to.

silvi's picture
4172 pencils

Not creative insight at all.

paumarques's picture
1312 pencils

senzill no sempre significa bo.

Pau Marquès
(+34) 670 36 79 83

michdec's picture
440 pencils

I agree with Dzsoi - I have no idea how they got the idea that homophobia started last year. On top of that I don't think the idea of "evolving" could possibly alter the mindset of a homophobe.

orelbit's picture
58 pencils

The ad is a response to a murder of 2 people at the gay youth center in Tel Aviv in August 2009.

atb2005's picture
13561 pencils

Thanks for sharing. I wish this was the fist post on here.

sold's picture
3305 pencils

no, not all human kind become homophobe as all become homo sapiens.
no, homophobe cant be considerer an evolution as they put here.
no, homophobe dont appear in 2009, acctually, exist since thousands years ago.
and no, the world cant be gay, because if become, human kind will disappear.

bad taste, bad joke, bad pun (is that the word?, hope so)

very bad ad.

annk328's picture
92 pencils

Terrible. It doesn't even make sense. Neanderthals are not homo neanderthal. They are a different species from humans - hence, not 'homo'

nassimh's picture
20 pencils

hahaahahahaha i guess you need to employ people at your agency who is not "homo" just for the sake of making other ideas in the future...

shitty ad

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