Israel Gay Youth Organization: Homo Phobe
Homo Habilis > Homo Erectus > Homo Neathertal > Homo Sapiens > Homo Phobe
It's time to evolve.
Advertising Agency: Gitam BBDO, Israel
Chief Creative Officer: Guy Bar
Creative Directors: Igal Hazan
Art Director: Yuval Davidov
Copywriters: Ronen Levin, Orel Bitan
Account team: Dror Tankus, Yael Meltzer, Revital Saat
Published: December 2009



16 Comments
So.. Basically, what you are saying is that I should turn into an Homophobe?
+1
no. exactly the opposite of it. read the caption...it's time to evolve
as it clearly illustrates in the poster. evolution takes time. give me about a 100,000 years adjustment time.
that being said, gays of our time have to live with "homophobians" for the rest of their lives.
I like it.
Simple message, well put.
Well, is it not saying that homophoby is an evolution?
so your saying we've evolved into homo phobes? shouldn't it be the future at the end with "homo tolerant" or some jazz like that, and the execution? is it supposed to be a timeline graph unearthed from some ancient time when photoshop had just emerged?
cheers,
dlue
They didn´t think it through... It is but a clear invitation to evolve towards a most advanced stage: the homo phobe.
No clarity here. They are selling the exact opposite thing they wanted to.
Not creative insight at all.
senzill no sempre significa bo.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
I agree with Dzsoi - I have no idea how they got the idea that homophobia started last year. On top of that I don't think the idea of "evolving" could possibly alter the mindset of a homophobe.
The ad is a response to a murder of 2 people at the gay youth center in Tel Aviv in August 2009.
Thanks for sharing. I wish this was the fist post on here.
no, not all human kind become homophobe as all become homo sapiens.
no, homophobe cant be considerer an evolution as they put here.
no, homophobe dont appear in 2009, acctually, exist since thousands years ago.
and no, the world cant be gay, because if become, human kind will disappear.
bad taste, bad joke, bad pun (is that the word?, hope so)
very bad ad.
Terrible. It doesn't even make sense. Neanderthals are not homo neanderthal. They are a different species from humans - hence, not 'homo'
hahaahahahaha i guess you need to employ people at your agency who is not "homo" just for the sake of making other ideas in the future...
shitty ad