Israel Cancer Association: Third Hand Smoking

When you smoke at home your home smokes back.
Even if you don’t smoke near your family, “Third Hand Smoking” still endangers their health.

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Ran Allon
Account Manager: Tal Nir
Account Executive: Adar Musai
Retoucher: Alex Melik Adamov
Published: May 2014

13 comments

morse's picture
morse
15826 pencils

Idea is good, but the photo editing is not realistic.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adcritical's picture
Adcritical

Horrible photoshop.

Jimmypapas's picture
Jimmypapas
8 pencils

I dont see horrible photoshop - its nice

damnson's picture
damnson
4748 pencils

Headline is horrific, idea is not too strong either.

faceyon's picture
faceyon
107 pencils

I can see the chair is meant to be like a cigarette, but i can't see the danger i.e the "smoke back"

teach me.

deangah's picture
deangah
19 pencils

I think it doesn't work. Bad copy, bad performance

kimbaze's picture
kimbaze
91 pencils

old news. student work.

coz i said so

JLL's picture
JLL
271 pencils

Ugly photoshop. Ugly copy.

parlinka's picture
parlinka
90 pencils

where's the drama?

kleenex's picture
kleenex
27828 pencils

needs work.

kgeiger's picture
kgeiger
7092 pencils

I like the visual, and the headline. But the subline needs a major overhaul. If it's needed at all.

andrew1987's picture
andrew1987

bad art direction

baliais's picture
baliais
2533 pencils

Bad in everything. Period.

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