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Third Hand Smoking

Agency: 
Published/Aired: 
May 2014
12606
Description: 

Print advertisment created by BBDO, Israel for Israel Cancer Association, within the category: Public Interest, NGO.

When you smoke at home your home smokes back.
Even if you don’t smoke near your family, “Third Hand Smoking” still endangers their health.

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Ran Allon
Account Manager: Tal Nir
Account Executive: Adar Musai
Retoucher: Alex Melik Adamov

Comments (13)

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Highest Rated

baliais's picture
baliais
Activity Score 2610

Bad in everything. Period.

morse's picture
morse
Activity Score 17830

Idea is good, but the photo editing is not realistic.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adcritical's picture
Adcritical

Horrible photoshop.

Jimmypapas's picture
Jimmypapas
Activity Score 8

I dont see horrible photoshop - its nice

damnson's picture
damnson
Activity Score 11517

Headline is horrific, idea is not too strong either.

An axe murderer of ads.

faceyon's picture
faceyon
Activity Score 115

I can see the chair is meant to be like a cigarette, but i can't see the danger i.e the "smoke back"

teach me.

deangah's picture
deangah
Activity Score 119

I think it doesn't work. Bad copy, bad performance

kimbaze's picture
kimbaze
Activity Score 102

old news. student work.

coz i said so

JLL's picture
JLL
Activity Score 390

Ugly photoshop. Ugly copy.

parlinka's picture
parlinka
Activity Score 92

where's the drama?

kleenex's picture
kleenex
Activity Score 48065

needs work.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

I like the visual, and the headline. But the subline needs a major overhaul. If it's needed at all.

andrew1987's picture
andrew1987

bad art direction

baliais's picture
baliais
Activity Score 2610

Bad in everything. Period.

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