Israel Cancer Association: Grill towels

Sun exposure kills

Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks
Published: August 2009

Related videos by Shutterstock

28 comments

dsklan's picture
dsklan
1927 pencils

towels made of plastic?

Guest's picture
Guest

Should have used body bags...

Guest's picture
Guest

Should have digged graves in the sand ;)

ivan's picture
ivan

It's been done by KWF Kankerbestrijding, Eduard van Bennekom & Jasper Diks. I didn't post it because it's just Photoshopped in my opinion.

Ivan Raszl, admin of AotW

Reality Check's picture
Reality Check
1799 pencils

It's just too bad that this ambient marketing idea isn't as clever and groundbreaking as it would like you to think it is.

Guest's picture
Guest

clever

Guest's picture
Guest

Amazing

Guest's picture
Guest

w-o-w

Guest's picture
Guest

wow!!!

Guest's picture
Guest

one of the best ambient i've seen so far. makes me want to stay out of the sun. my grndmother has skin cancer, and this is so important for people to understand how dangerous sun exposure is.
two thumbs up guys!!!

Guest's picture
Guest

good solid work. i think it's a great way to show people, who became indifferent nowadays to sun damages, what their actions can cause.

Disco Munky's picture
Disco Munky
3900 pencils

Blahdy bloop blah blah. Bloopity blah blah. Pthppppt!

Doin' it for the points

Guest's picture
Guest

must of been a slow day in Tel Aviv.

silvi's picture
silvi
4172 pencils

Muy efectivo.

Honest Dave's picture
Honest Dave
233 pencils

Wide media coverage? Must of been a slow day in Tel Aviv.

DarkSide's picture
DarkSide
1068 pencils

Interesting

firebug's picture
firebug
1117 pencils

hmmmm

Guest's picture
Guest

This was done before. Someone obviously copied it.

I think the line in the earlier version is better too.

http://benntan.files.wordpress.com/2008/06/coppertone-fa1.jpg

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Shame Gitam BBDO, Israel!

Guest's picture
Guest

i don't think it's necessarily copied.
i have the exact same idea in my "idea"-book.
with the exact same line as the one you posted.
i didn't copy either.

it's just a matter of chance - and BIG numbers.
thousands of people in advertising are working on the same clients every day of the year: there's bound to be ideas that look the same... only because of the internet we start to notice it.

Guest's picture
Guest

should read "Over exposure to the sun kills". I would have read this and kept on walking and sitting in the sun...

Guest's picture
Guest

this is lame!

busyb's picture
busyb
115 pencils

not clever. not amazing. bbq grills dont kill.

super lame.

Guest's picture
Guest

the truth campaign in the US did this back in 2000. Crispin and Arnold I believe.

Guest's picture
Guest

what a retarded thing to say busyb. the bbq grill is there purely to illustrate that you will cook in the sun.

kevgroat's picture
kevgroat
175 pencils

it's obvious that you will cook in the sun, but what about that connection to SKIN CANCER? that's what it is trying to say, but failing to do so.
Trying to be clever, but not working. Not to mention was noted it has been done before, and done better with graves dug in the sand.
Not so clear of a message, just a slew of free towels for 50 people on the beach.

Guest's picture
Guest

fair enough. i see what you're saying just hate it on this site where people rip the sht out of an idea without thinking abit more about it.

Djenzie's picture
Djenzie
163 pencils

Not so original i think...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments