Israel Cancer Association: Grill towels
Sun exposure kills
Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks
Published: August 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
30 Comments
towels made of plastic?
Should have used body bags...
Should have digged graves in the sand ;)
It's been done by KWF Kankerbestrijding, Eduard van Bennekom & Jasper Diks. I didn't post it because it's just Photoshopped in my opinion.
It's just too bad that this ambient marketing idea isn't as clever and groundbreaking as it would like you to think it is.
clever
Amazing
w-o-w
wow!!!
one of the best ambient i've seen so far. makes me want to stay out of the sun. my grndmother has skin cancer, and this is so important for people to understand how dangerous sun exposure is.
two thumbs up guys!!!
good solid work. i think it's a great way to show people, who became indifferent nowadays to sun damages, what their actions can cause.
Blahdy bloop blah blah. Bloopity blah blah. Pthppppt!
Doin' it for the points
must of been a slow day in Tel Aviv.
Muy efectivo.
Wide media coverage? Must of been a slow day in Tel Aviv.
www.davestyler.com
Interesting
I comment the comments
hmmmm
This was done before. Someone obviously copied it.
I think the line in the earlier version is better too.
http://benntan.files.wordpress.com/2008/06/coppertone-fa1.jpg
Shame Gitam BBDO, Israel!
i don't think it's necessarily copied.
i have the exact same idea in my "idea"-book.
with the exact same line as the one you posted.
i didn't copy either.
it's just a matter of chance - and BIG numbers.
thousands of people in advertising are working on the same clients every day of the year: there's bound to be ideas that look the same... only because of the internet we start to notice it.
i don't think it's necessarily copied.
i have the exact same idea in my "idea"-book.
with the exact same line as the one you posted.
it's just a matter of chance - and BIG numbers.
thousands of people in advertising are working on the same clients every day of the year: there's bound to be ideas that look the same... only because of the internet we start to notice it.
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
The line in the one done earlier is a lot better than this one on Ads of the World - this makes the Coppertone one work better.
should read "Over exposure to the sun kills". I would have read this and kept on walking and sitting in the sun...
this is lame!
not clever. not amazing. bbq grills dont kill.
super lame.
the truth campaign in the US did this back in 2000. Crispin and Arnold I believe.
what a retarded thing to say busyb. the bbq grill is there purely to illustrate that you will cook in the sun.
it's obvious that you will cook in the sun, but what about that connection to SKIN CANCER? that's what it is trying to say, but failing to do so.
Trying to be clever, but not working. Not to mention was noted it has been done before, and done better with graves dug in the sand.
Not so clear of a message, just a slew of free towels for 50 people on the beach.
fair enough. i see what you're saying just hate it on this site where people rip the sht out of an idea without thinking abit more about it.
Not so original i think...