Israel Cancer Association: Baby

When you smoke your baby smokes.

Advertising Agency: Gitam BBDO, Israel
Executive Creative Director: Shani Gershi
Creative Director: Sagi Blumberg
Copywriter: Yohai Asher
Art Director: Noam Laist
Executive Client Manager: Dror Tankus
Client Manager: Eyal Blechman
Client Supervisor: Reut Doron
Client Executive: Tal Nir
Production Manager: Noga Sagi
Agency Producer: Aviv Lahav
Photographer: Lior Nordman
Retouchers: Alex Melik-Adamov, Elina Uretsky, Eyal Levanon
Published: December 2012