Advertisement

Hammer

Agency: 
Published/Aired: 
March 2009
Description: 

If we weren't so young our reliability would be legendary. We're newborn, not beginners. Trust us because we;re here to provide the Cooperative Bank with a supportive IT service. Trust us, we insist.

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Francesco Basile
Copywriters: Alessandro M. Sciortino

Comments (6)

Log in or register to post comments

Highest Rated

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

It's not very reassuring when the body copy begs the reader to trust the firm. This really chips away at the brand's credibility and you begin to question their competence and confidence in their services.

freakart's picture
freakart
Activity Score 534

Lgen...wait for it...dary!

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture
Guest

Too bossy.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

The copy destroys it all.

mpared's picture
mpared
Activity Score 562

all the banks talk about trust! boring

Dev Kumar's picture
Dev Kumar
Activity Score 834

Why should anyone accept that your reliability would be legendary if you were older? What have you got to show to substantiate your claim and insistance? Sorry mate, but the visual is north pole and the copy is south pole. The Ad obviously is caught in no-man's land. :-(

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

It's not very reassuring when the body copy begs the reader to trust the firm. This really chips away at the brand's credibility and you begin to question their competence and confidence in their services.

Advertisement