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Hammer

Agency: 
Published/Aired: 
March 2009
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34
Description: 

If we weren't so young our reliability would be legendary. We're newborn, not beginners. Trust us because we;re here to provide the Cooperative Bank with a supportive IT service. Trust us, we insist.

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Francesco Basile
Copywriters: Alessandro M. Sciortino

Comments (6)

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AmOgodzzz's picture
AmOgodzzz
826 Activity Scores

It's not very reassuring when the body copy begs the reader to trust the firm. This really chips away at the brand's credibility and you begin to question their competence and confidence in their services.

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