Iside: Hammer

If we weren't so young our reliability would be legendary. We're newborn, not beginners. Trust us because we;re here to provide the Cooperative Bank with a supportive IT service. Trust us, we insist.

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Francesco Basile
Copywriters: Alessandro M. Sciortino
Published: March 2009

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6 comments

freakart's picture
freakart
534 pencils

Lgen...wait for it...dary!

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Creativity!

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Guest's picture
Guest

Too bossy.

Blashyrkh's picture
Blashyrkh
32701 pencils

The copy destroys it all.

mpared's picture
mpared
562 pencils

all the banks talk about trust! boring

Dev Kumar's picture
Dev Kumar
834 pencils

Why should anyone accept that your reliability would be legendary if you were older? What have you got to show to substantiate your claim and insistance? Sorry mate, but the visual is north pole and the copy is south pole. The Ad obviously is caught in no-man's land. :-(

AmOgodzzz's picture
AmOgodzzz
826 pencils

It's not very reassuring when the body copy begs the reader to trust the firm. This really chips away at the brand's credibility and you begin to question their competence and confidence in their services.

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