Iside: Guitar

Oh yeah, we're IT people not rockstars. IT guys play hard to get sometimes, we know. Yet, we prefer team playing to give you, and the whole Cooperative Bank, our best performance.

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Francesco Basile
Copywriters: Alessandro M. Sciortino

March 2009


freakart's picture
534 pencils

IT guys play hard to get sometimes, we know.

Is it my english or this sentence is somehow wrong?


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HappyHour's picture
2381 pencils

maybe shouldn't have used all caps font... I-T reads as "it"

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

IT equal to Italian?

Guest's picture

should be "I.T."

tirthomitro's picture
2758 pencils

beseeching customers? not a very reliable co.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

yeah..i think i know where theyve got that texture on the background...

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