15 comments

freshman's picture
freshman
126 pencils

Hahaha! I like it. Lovely art direction.

duncangela's picture
duncangela
26 pencils

Would horizontal copy be better?
You'd figure it out.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Yea, I think that the copy should be horizontal as well. You're lying sideways on the street, so you're still going to read from left to right.

copywriter.txt's picture
copywriter.txt
828 pencils

If the idea of the ad is force the reader to see the world in the same perspective of the biker who had fallen, the horizontal copy not work.

Rusio's picture
Rusio
326 pencils

Seen many times for campaigns against violence, dead mosquitos or flies, etc.

kre8's picture
kre8
989 pencils

its good because you have to tilt your head to read it.
the ad doesnt work any other way.
WHY DO PEOPLE ON THIS SITE COMPLETELY OVER ANALYSE ADS?

loading...'s picture
loading...
26 pencils

jajajajaaja good one!!! I like it!! -- kre8 : I wonder the same thing each time I read the comments....

creative_catalyst's picture
creative_catalyst
110 pencils

Not too fussed on the art direction as this is not how the world looks through a bike helmet, sideways or upfight

whitespace's picture
whitespace
1953 pencils

I like this. I ride, and the message goes in clean.

dorbi's picture
dorbi
4 pencils

how does this ad works, to discourage riding cos u fall? cld someone explain this? thanks

joey hayashi's picture
joey hayashi
28 pencils

Would horizontal copy be better?
>>>I guess so,you're rite!

Carlos Garcia's picture
Carlos Garcia
847 pencils

Excelent art direction. Congrats
CP

CG

Cash White's picture
Cash White
66 pencils

No overanalyzing here. The type SHOULD be horizontal. It doesn't make sense vertically. You turn your head and you see the world the way you ARE supposed to on a bike.

BTW NICE PHOTOGRAPHY

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Not sure, but based on your argument, I think you've got your horizontal and vertical confused.

Adbabel's picture
Adbabel
54 pencils

this is a ridiculous ad. being a rider i dont feel anything after seeing this...
so what if i skid a lil?? wtf??

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