iReader: Tree Story, 3

Every book is a tragedy for trees. Read ebooks.

This campaign was published on LED billboards and digital media. Never ran on printed media.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013

16 comments

Meredith Singh's picture
Meredith Singh
409 pencils

This guy has proven yet again he can art direct.

The logo treatment lets it down slightly though. Shame it isn't a nicer logo.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Ad for an ad's sake.

Fera Groove's picture
Fera Groove
196 pencils

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Meredith Singh's picture
Meredith Singh
409 pencils

Exactly the same.

The concept isn't brilliant to begin with. Just eye candy.

certaintly's picture
certaintly
4060 pencils

exactly

Milan Solanki's picture
Milan Solanki
986 pencils

copy and visual don't relate

monoliz's picture
monoliz
1326 pencils

very lame point, it's not appealing, it's on the surface.
yes, copy and visual are disconnected

kleenex's picture
kleenex
27864 pencils

Solid work.

Lazarus's picture
Lazarus
1502 pencils

Nice art. Probably not real.

jackblack's picture
jackblack
2261 pencils

BBH finally found some time to do scam.

xidanlight's picture
xidanlight
5 pencils

Hi, ADS friends. We are the light XiDanLight Digital Visual Effect Art Co.,Ltd. The 3D wrok is completed in 2013 February, we did not reference other AD works, completely independent production.

Similar works is very normal, but the style is different. good works from the good idea, this good idea comes from BBH.

Welcome to visit our website: xidanlight.com
We can create a great 3D work from your good idea~!
Thanks!

cghub

certaintly's picture
certaintly
4060 pencils

we arent ragging on the art, just on the idea.
it's been done too many times before to be considered creative anymore

Meredith Singh's picture
Meredith Singh
409 pencils

I saw another ad like this on the bus the other day. You're right. The art is good but the idea isn't creative anymore.

Login.'s picture
Login.
73 pencils

Show me something new

skuakrat's picture
skuakrat
58 pencils

I like the craft done

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

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