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Tree Story, 3

Agency: 
Published/Aired: 
April 2013
Description: 

This campaign was

Print advertisment created by BBH, China for iReader, within the category: Electronics, Technology.

Every book is a tragedy for trees. Read ebooks.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim

Comments (16)

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Highest Rated

skuakrat's picture
skuakrat
Activity Score 58

I like the craft done

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

Meredith Singh's picture
Meredith Singh
Activity Score 407

This guy has proven yet again he can art direct.

The logo treatment lets it down slightly though. Shame it isn't a nicer logo.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Ad for an ad's sake.

Fera Groove's picture
Fera Groove
Activity Score 205

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Meredith Singh's picture
Meredith Singh
Activity Score 407

Exactly the same.

The concept isn't brilliant to begin with. Just eye candy.

certaintly's picture
certaintly
Activity Score 3994

exactly

Milan Solanki's picture
Milan Solanki
Activity Score 994

copy and visual don't relate

monoliz's picture
monoliz
Activity Score 1304

very lame point, it's not appealing, it's on the surface.
yes, copy and visual are disconnected

kleenex's picture
kleenex
Activity Score 47559

Solid work.

Lazarus's picture
Lazarus
Activity Score 1536

Nice art. Probably not real.

jackblack's picture
jackblack
Activity Score 2355

BBH finally found some time to do scam.

xidanlight's picture
xidanlight
Activity Score 5

Hi, ADS friends. We are the light XiDanLight Digital Visual Effect Art Co.,Ltd. The 3D wrok is completed in 2013 February, we did not reference other AD works, completely independent production.

Similar works is very normal, but the style is different. good works from the good idea, this good idea comes from BBH.

Welcome to visit our website: xidanlight.com
We can create a great 3D work from your good idea~!
Thanks!

cghub

certaintly's picture
certaintly
Activity Score 3994

we arent ragging on the art, just on the idea.
it's been done too many times before to be considered creative anymore

Meredith Singh's picture
Meredith Singh
Activity Score 407

I saw another ad like this on the bus the other day. You're right. The art is good but the idea isn't creative anymore.

Login.'s picture
Login.
Activity Score 73

Show me something new

skuakrat's picture
skuakrat
Activity Score 58

I like the craft done

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

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