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Tree Story, 2

Agency: 
Published/Aired: 
April 2013
Description: 

This campaign was

Every book is a tragedy for trees. Read ebooks.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim

Comments (8)

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toddy_drunkard's picture
toddy_drunkard
Activity Score 50

Nice.

apuorva's picture
apuorva
Activity Score 100

i just loved the art.......it is amazinggggggggggggggg
but somewhere i feel there's a great amount of emotional connection with physical books/novels..so it is a very harsh approach for ppl like them..
but nevertheless the execution is simply wow !

apuorva's picture
apuorva
Activity Score 100

i just loved the art.......it is amazinggggggggggggggg
but somewhere i feel there's a great amount of emotional connection with physical books/novels..so it is a very harsh approach for ppl like them..
but nevertheless the execution is simply wow !

Fera Groove's picture
Fera Groove
Activity Score 205

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Shawali's picture
Shawali
Activity Score 8442

I wonder how many Chinese kids it took to build an e-reader and save a tree....

Bullshit claim.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ADHATERLOVER's picture
ADHATERLOVER
Activity Score 174

Nice art direction. That´s all.

advertising ninja's picture
advertising ninja
Activity Score 609

nice craft, old idea, very weak argument.

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