iReader: Tree Story, 2

Every book is a tragedy for trees. Read ebooks.

This campaign was published on LED billboards and digital media. Never ran on printed media.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013

8 comments

toddy_drunkard's picture
toddy_drunkard
50 pencils

Nice.

apuorva's picture
apuorva
104 pencils

i just loved the art.......it is amazinggggggggggggggg
but somewhere i feel there's a great amount of emotional connection with physical books/novels..so it is a very harsh approach for ppl like them..
but nevertheless the execution is simply wow !

apuorva's picture
apuorva
104 pencils

i just loved the art.......it is amazinggggggggggggggg
but somewhere i feel there's a great amount of emotional connection with physical books/novels..so it is a very harsh approach for ppl like them..
but nevertheless the execution is simply wow !

Fera Groove's picture
Fera Groove
196 pencils

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Shawali's picture
Shawali
8415 pencils

I wonder how many Chinese kids it took to build an e-reader and save a tree....

Bullshit claim.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ADHATERLOVER's picture
ADHATERLOVER
169 pencils

Nice art direction. That´s all.

advertising ninja's picture
advertising ninja
589 pencils

nice craft, old idea, very weak argument.

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