iReader: Tree Story, 1

Every book is a tragedy for trees. Read ebooks.

This campaign was published on LED billboards and digital media. Never ran on printed media.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013

5 comments

DeaconDeath's picture
DeaconDeath
25 pencils

They're freaking print ads.

ivan's picture
ivan

Update from the creators: "This campaign was published on LED billboards and digital media. Never ran on printed media."

Fera Groove's picture
Fera Groove
205 pencils

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Geimima's picture
Geimima
824 pencils

Great!!!

life is a playground

Jackbr's picture
Jackbr
1496 pencils

Deja vu. Think more

Jack

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