iReader: Tree Story, 1

Every book is a tragedy for trees. Read ebooks.

This campaign was published on LED billboards and digital media. Never ran on printed media.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013

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5 comments

DeaconDeath's picture
DeaconDeath
25 pencils

They're freaking print ads.

ivan's picture
ivan

Update from the creators: "This campaign was published on LED billboards and digital media. Never ran on printed media."

Ivan Raszl, admin of AotW

Fera Groove's picture
Fera Groove
196 pencils

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Geimima's picture
Geimima
815 pencils

Great!!!

life is a playground

Jackbr's picture
Jackbr
1364 pencils

Deja vu. Think more

Jack

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