Ipiranga Premium Gas. Premium Performance.
Advertising Agency: Talent, São Paulo, Brazil
Creative Director: João Livi
Art Director: Fábio Rodrigues
Copywriters: João Livi, Guigo Oliva
Photographer: Mauricio Nahas
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31 Comments
i give it a big resounding...meh
... its already been done...
ABW??? (Automotive Brand Wanted???)
blah
Nice.... Veeeeerrrrrryyyyyy interesting.
Get the granny speedin' to the gas station. It's the best for her wrinkles.
10 steps photo retouching in photoshop? :|
http://jennywhx.blogspot.com jwhx:Visionary
I didn´t get it...Can anyone explain this????
the faster she drives, her face is forced backwards. the diagram represents a manual gearshift.
Technically of course speed in itself doesn't pull your face back. Only acceleration. Unless granny is driving a convertible where wind has a similar effect.
yep. just one more reason this ad sucks.
I like it. It's poetic exaggeration. Certainly this is not an illustration from a textbook about the biology of fast moving vehicles.
Me too. Gets you in, nicely. Good job.
And yes, we know what a manual gear shift looks like, thank you for asking. ;)
>>>> That's not an ad. THIS is an ad.
Yeah, I agree with Spanky! Don't you guys ever seen a manual gearshift before?
It's pretty clear to me, I like it!
Sorry, this has been done so many times. I remember a spot from citroen or peugeot were the woman was finally able to fit into her trousers because her husband accelerated.
i think that it has nothing to do with speed. its about car mantenance so your car or (engine) gets cleener as long as you go to this gas stations....
CREATOR
do you drive? manual car. :)
gear 1 2 3 4 5, that's.
but, i also have no idea why speed related to old nanny skin.
Drive fast make people feel younger? yes, i do drive faster when i am young T_T
http://jennywhx.blogspot.com jwhx:Visionary
so are you saying the granny has better performance? That's a great explanation.
buenisimo, muy inteligente vender una puesto de gasolina sin mostrar carro y exelentre produccion.Plata.
muy inteligente vender la pieza de tu agencia sin falar tu lingua
O really? boring in my important opinion.
Haha, Dick and his humor is back. :)
I really like it. Fresh way to go arround an old problem.
what was the name of the agency again? ahahahahahaha...blah blah blah
Ugly chick. Ugly ad. Creative please go and hide your faces.
old monk..YOU WORK IN PLANING!!??? hahahaha
tee hee hee... Give me 5, Joker!
>>>> That's not an ad. THIS is an ad.
oh great, now i have to get the picture for the reverse gear out of my head. this huuuuuge lump of skin.
it looks a bit half-assed to me.
i think the old lady should look more face-lifted, with a big grin, flashing her dentures.
Wheres the world famous brazilian art directors==???this needs some art direction quick.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
I really love the idea!
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It looks like the face is clearest when granny's reversing...
(just being nasty, like the thought)
I like the idea and I think that the art direction is nice 'cause it's simple. Maybe just need some more color...
JAJAJAJAJAJAJAJAJAJAJAJAAJAJAJAJAJAJAJA that's really really clever & original!!!
thumbs up
LION!