iPillow: Raver

Sleep with music

A pillow that has speakers built inside.

Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder
Published: September 2011

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iambusy's picture
2177 pencils

waaat...is she sleeping or not...? or shake ur body get tired n sleep, ? dance in sleep..or listen to music n sleep?


venom_elite's picture
699 pencils

She's raving in her sleep; waving glow sticks around.

Presumably to dance music.

'Cos thats what the pillow does right... plays music.

I dig the campaign as a whole. Dead simple idea but it works nicely.

pierrelastname's picture
2869 pencils

i think that with such a product, you can create something 10000 times better!

MicheleVirgilio's picture
2617 pencils

I'm agree @zarski, maybe could be done better.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Product is far more interesting than the ad.

claire.branighan's picture
45 pencils


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