iPillow: Raver
Sleep with music
A pillow that has speakers built inside.
Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder
Published: September 2011


6 Comments
waaat...is she sleeping or not...? or shake ur body get tired n sleep, ? dance in sleep..or listen to music n sleep?
busy.
She's raving in her sleep; waving glow sticks around.
Presumably to dance music.
'Cos thats what the pillow does right... plays music.
I dig the campaign as a whole. Dead simple idea but it works nicely.
i think that with such a product, you can create something 10000 times better!
I'm agree @zarski, maybe could be done better.
http://www.mandarinoadv.com
Product is far more interesting than the ad.
http://jackmancer.com/
http://twitter.com/jackmancer/
No