iPillow: Lighter

Sleep with music

A pillow that has speakers built inside.

Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder
Published: September 2011

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15 comments

iambusy's picture
iambusy
2219 pencils

lol...

busy.

Geimima's picture
Geimima
815 pencils

The product has it ideas..

life is a playground

adaz's picture
adaz
82 pencils

isn't dangerous to sleep with a lighter

andylefty's picture
andylefty
4533 pencils

Nice art direction.

andylefty's picture
andylefty
4533 pencils

Ad sort of writes itself.

pierrelastname's picture
pierrelastname
2869 pencils

i think that with such a product, you can create something 10000 times better!

Hadrons's picture
Hadrons
5743 pencils

This one is funny.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

My fave, too :)

Will Think for Salary

luckyzebra's picture
luckyzebra
93 pencils

I like this!

skeMaMen's picture
skeMaMen
426 pencils

Something's missing... I know it's ballad or similiar, but still... make me creepy...

>>> Designed to be signed...

Setinho's picture
Setinho
169 pencils

Forced.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Sweet concept but yes, this one is a bit forced for me.

claire.branighan's picture
claire.branighan
45 pencils

Nono

michellepoler's picture
michellepoler
16 pencils

best out of the three i've seen..

iambusy's picture
iambusy
2219 pencils

bullshit art direction...theres nothing much in it...sorry...

busy.

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