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Lighter

Agency: 
Published/Aired: 
September 2011
Description: 

A pillow that has speakers built inside.

Sleep with music

Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder

Comments (15)

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Highest Rated

iambusy's picture
iambusy
Activity Score 2219

bullshit art direction...theres nothing much in it...sorry...

busy.

iambusy's picture
iambusy
Activity Score 2219

lol...

busy.

Geimima's picture
Geimima
Activity Score 824

The product has it ideas..

life is a playground

adaz's picture
adaz
Activity Score 82

isn't dangerous to sleep with a lighter

andylefty's picture
andylefty
Activity Score 4535

Nice art direction.

andylefty's picture
andylefty
Activity Score 4535

Ad sort of writes itself.

pierrelastname's picture
pierrelastname
Activity Score 2869

i think that with such a product, you can create something 10000 times better!

Hadrons's picture
Hadrons
Activity Score 6017

This one is funny.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

My fave, too :)

The Jobless Writer
Will Think for Salary

luckyzebra's picture
luckyzebra
Activity Score 93

I like this!

skeMaMen's picture
skeMaMen
Activity Score 428

Something's missing... I know it's ballad or similiar, but still... make me creepy...

>>> Designed to be signed...

Setinho's picture
Setinho
Activity Score 301

Forced.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Sweet concept but yes, this one is a bit forced for me.

claire.branighan's picture
claire.branighan
Activity Score 45

Nono

michellepoler's picture
michellepoler
Activity Score 16

best out of the three i've seen..

iambusy's picture
iambusy
Activity Score 2219

bullshit art direction...theres nothing much in it...sorry...

busy.

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