iPhone3G: Billion

Thanks a billion. Over 1 billion downloads in just nine months. Only on the App Store.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Alain Briere
Art Directors / Junior Art Directors: Drew Stalker, Parker Grant
Senior Copywriter: Alicia Dotter
Lead Interactive Designers: Ryan Conlan, Anthony Williams
Interactive Producer: Julie Notaro
Post Co.: Logan

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33 comments

bknowlden's picture
bknowlden
3647 pencils

I really don't like it all that much. It doesn't hold the elegance of the brand for me.

john doe's picture
john doe
1571 pencils

absolutely agree.

Guest's picture
Guest

Very Cool.

Guest's picture
Guest

the geniuses at apple have done it again. they sold us another "ipod" and then got use to buy endless apps!

Guest's picture
Guest

It looks great.

Guest's picture
Guest

truth, doesn't look like other iphone ads... still the message is clear

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Siendo Apple, yo esperaría un poquito más ¿no?

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture
Guest

Umm... where's the idea?? horrible apple ad (one of the few)

ginu's picture
ginu
140 pencils

Good Illustration.. like it :)

shahid.h's picture
shahid.h
256 pencils

looks cool in a way but i guess, there is no idea behind...and the idea of 'thanks a million' asks for a lot itself....

Guest's picture
Guest

vara vara maaamiyar kazuthaiyaadithu

Notorious's picture
Notorious
631 pencils

thums up

outsmart me, if you can

derya's picture
derya
302 pencils

nice Illustration.

Guest's picture
Guest

Why do you guys analyize every ad, so much in detail? yes there is no idea here, but there IS no need for an idea. It looks fab, great illustration and prompts you to read the copy and that's it.

Guest's picture
Guest

Why do people think that if a product is well-known, it can get away with a stupid idealess ad?

Guest's picture
Guest

great layout

Wordnerd's picture
Wordnerd
6662 pencils

huh? it looks almost like all the 3G ads on air. 'thanks a billion' is the only change? meh..

CurryJ's picture
CurryJ
955 pencils

Nice headline.

================================================
I think; therefore I am

TRICKY's picture
TRICKY
3950 pencils

hey this is less boring than the iphone print ads

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture
NastyJester
744 pencils

"Thank you for frittering away loads of money on pointless applications you can brag about having but never actually use."

Guest's picture
Guest

basic, not for this site..

Guest's picture
Guest

basic, not for this site..

Guest's picture
Guest

Estoy deacuerdo, es sólo un anuncio de Iphone, y por eso está aquí. No tiene creatividad. Parece más que un anuncio, una nota de prensa.

De hecho, apple suele tener buenos titulares, y quí sólo es información...

Vaya..

pero de todas formas, como somos iphoneros, nos hace ilusión ver un anuncio de apple aquí, o no?

Adaddicted's picture
Adaddicted
3435 pencils

I would love to see that without the clumsy icons. They killed the white!

withalltherespects

Guest's picture
Guest

Yeah, I have to agree with the naysayers here - this is not the usual Apple elegance, and gone is the clean, white space feel. There must be a way to convey the same message but within the brand's familiar, simplistic tone? There is. But this aint it.

Guest's picture
Guest

perspective is totally off. C'mon, really, this is the best that 2ecds could do?

corndogfuneral's picture
corndogfuneral
1053 pencils

Congratulatory ads are supposed to be bad.

remotedt's picture
remotedt
92 pencils

looks like they forgot to add the icon for baby shaker... ;) http://www.msnbc.msn.com/id/30354894/

Guest's picture
Guest

por que todos los anuncios que dan las gracias son iguales?

Guest's picture
Guest

I usually really like TBWA's work but this is awfull

Guest's picture
Guest

i like it. in a customer's view, i would say it's effective. message is clearly delivered....

Guest's picture
Guest

i like it. in a customer's view, i would say it's effective. message is clearly delivered....

Guest's picture
Guest

Apple and rush of elements, two different things if Apple is not going to change their brand appearance.

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