iPhone3G: Billion
Thanks a billion. Over 1 billion downloads in just nine months. Only on the App Store.
Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Alain Briere
Art Directors / Junior Art Directors: Drew Stalker, Parker Grant
Senior Copywriter: Alicia Dotter
Lead Interactive Designers: Ryan Conlan, Anthony Williams
Interactive Producer: Julie Notaro
Post Co.: Logan
33 Comments
I really don't like it all that much. It doesn't hold the elegance of the brand for me.
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brandon
www.brandonknowlden.com
absolutely agree.
Very Cool.
the geniuses at apple have done it again. they sold us another "ipod" and then got use to buy endless apps!
It looks great.
truth, doesn't look like other iphone ads... still the message is clear
Siendo Apple, yo esperaría un poquito más ¿no?
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Umm... where's the idea?? horrible apple ad (one of the few)
Good Illustration.. like it :)
looks cool in a way but i guess, there is no idea behind...and the idea of 'thanks a million' asks for a lot itself....
vara vara maaamiyar kazuthaiyaadithu
thums up
outsmart me, if you can
nice Illustration.
Why do you guys analyize every ad, so much in detail? yes there is no idea here, but there IS no need for an idea. It looks fab, great illustration and prompts you to read the copy and that's it.
Why do people think that if a product is well-known, it can get away with a stupid idealess ad?
great layout
huh? it looks almost like all the 3G ads on air. 'thanks a billion' is the only change? meh..
Nice headline.
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I think; therefore I am
hey this is less boring than the iphone print ads
The man who stops advertising to save money is like the man who stops the clock to save time
"Thank you for frittering away loads of money on pointless applications you can brag about having but never actually use."
basic, not for this site..
basic, not for this site..
Estoy deacuerdo, es sólo un anuncio de Iphone, y por eso está aquí. No tiene creatividad. Parece más que un anuncio, una nota de prensa.
De hecho, apple suele tener buenos titulares, y quí sólo es información...
Vaya..
pero de todas formas, como somos iphoneros, nos hace ilusión ver un anuncio de apple aquí, o no?
I would love to see that without the clumsy icons. They killed the white!
withalltherespects
Yeah, I have to agree with the naysayers here - this is not the usual Apple elegance, and gone is the clean, white space feel. There must be a way to convey the same message but within the brand's familiar, simplistic tone? There is. But this aint it.
perspective is totally off. C'mon, really, this is the best that 2ecds could do?
Congratulatory ads are supposed to be bad.
looks like they forgot to add the icon for baby shaker... ;) http://www.msnbc.msn.com/id/30354894/
por que todos los anuncios que dan las gracias son iguales?
I usually really like TBWA's work but this is awfull
i like it. in a customer's view, i would say it's effective. message is clearly delivered....
i like it. in a customer's view, i would say it's effective. message is clearly delivered....
Apple and rush of elements, two different things if Apple is not going to change their brand appearance.