Ipela Sony: Parking

Security Systems Sony.
True Protection.

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Retoucher: Estudio Rodrigo Ribeiro
Published: May 2012

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11 comments

bakamono's picture
bakamono
1006 pencils

Can anyone explain? Every car was stolen?

because therefore it is

jponino's picture
jponino
601 pencils

oh okay ! i finally got it...
it's supposed to say the Sony security system (surveillance camera) is as good as having a watchman keeping an eye on your goods, i guess.

well, the copy is good but not that good, and anyway the execution doesn't ease the understanding..

kleenex's picture
kleenex
29454 pencils

I agree with what you say.

Execution is just wonky for me.

iamcreative's picture
iamcreative
262 pencils

confusing.

baliais's picture
baliais
2559 pencils

Took me so long to spot the little creepy guy.

chamindarathnayake's picture
chamindarathnayake
377 pencils

I like this idea..

Chaminda Rathnayake

onuroncu's picture
onuroncu
3 pencils

i think good idea
but image is difficult to understand the other ones are beter for this.

killazol1's picture
killazol1
354 pencils

no no no

cvchitale's picture
cvchitale
1290 pencils

superb!!!!
@baliasis: the whole point is to comoflg it unlike the usual, visible CCTV cameras....n the 'creepy man' is the human angle behind the camera watching it..

theObserver's picture
theObserver
14 pencils

not impactful

Bob08's picture
Bob08
749 pencils

Not conveying.

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