PRESENTSFashion

Ipanema Gisele Bundchen G2B Sandals: Splash, 3

Advertising Agency: W/Brasil, Brazil
Creative Director: Rui Branquinho
Writer: Rui Branquinho
Art director: Celso Alfieri
Account Department: Sheila Farah, Fernanda Knijnik
Planning Department: Newton Nagumo, Flávia Campos
Published: September 2007

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40 comments

Algareto's picture
Algareto
216 pencils

Damn...nice photography and art direction

Corbeen's picture
Corbeen
1073 pencils

i wanna see this photos without the water ....

ivan's picture
ivan

You're on the wrong site then. :)

Ivan Raszl, admin of AotW

Guest's picture
Guest

are you comparing gisele bündchen to a water melon?

Corbeen's picture
Corbeen
1073 pencils

Gisele ?? Nope .. Campaign? Yes

shaft_drive's picture
shaft_drive
273 pencils

my friend, I think you are totally missing the big picture here...

Corbeen's picture
Corbeen
1073 pencils

well why don't you in light me? Im getting sick of not relevant comments

shaft_drive's picture
shaft_drive
273 pencils

If you have to ask, turn the page, young man.

Corbeen's picture
Corbeen
1073 pencils

Well told... I expected less....

There is a button on witch its written "POST COMMENT” I cant find one with "POST HOW SMART YOU ARE".. Huh? Either make some discussion or become philosopher.

richie's picture
richie

must be thirsty...

ccsman04's picture
ccsman04
165 pencils

Peter, Paul and Marry... I love this. Very nice work.

Guest's picture
Guest

Heyy! very nice but reminds me a lot of whirlpool ads?!!

I ate Steve Fossett's picture
I ate Steve Fossett

dear agency who did this,

please send me the unretouched photos. i will give thee half my kingdom and my beloved wife.

yours,

perv

AdvertisingIsNotArt's picture
AdvertisingIsNotArt
58 pencils

Kudos has to be given to the retoucher on this job! To be able to achieve the correct balance between the unique characteristics of material and water as seen in the dress is quite an accomplishment.

REJ's picture
REJ

um, okay, a semi-naked giselle, always nice to look at, but what's the concept. is it lost in translation? ipanema sandals. okay, so?

hang-the-dj's picture
hang-the-dj
1262 pencils

There's no concept here, and barely an idea. She's hot, but as an ad campaign this is extremely boring.

klug's picture
klug
173 pencils

The copy says Ipanema is engaged on the water cause. 1% of the water is drinkable, and 14% of that is in Brazil.

Guest's picture
Guest

I like it.

ads lovers visit - www.ad-dig.com/upcoming

Rog's picture
Rog
6094 pencils

Fresh.

>>>> That's not an ad. THIS is an ad.

Ed Mintone's picture
Ed Mintone
585 pencils

Very sexy. The girl's not bad too.

nyzz's picture
nyzz
84 pencils

Yeah, very nice photography and art direction....cool

elmikel's picture
elmikel
1147 pencils

Great art direction I must say. Though I'm missing the connection between water and sandals...are these sandals made of waterproof materials or is it just for the visual effect?

shaft_drive's picture
shaft_drive
273 pencils

Yeah, I totally dig it - can you request a translation, Ivan - google gives me something which is loosely 'between heaven and earth'. Also, while you're at it, get G's mob no. to...

ivan's picture
ivan

Sure, I'll get it.

Ivan Raszl, admin of AotW

shaft_drive's picture
shaft_drive
273 pencils

I say, does anyone recall an image of a woman pouring a pailful of paint all over herself so the paint covers her like a gown ?? Ivan??

ivan's picture
ivan

I can't recall that.

Ivan Raszl, admin of AotW

Guest's picture
Guest

it's in your dreams, man...

Guest Bauducco's picture
Guest Bauducco

The ad says:

Water is the beggining of everything, a source of health.

Only 1% of all the water on the planet is good and fresh, and almost 14% of it is located in Brazil.

Grandene and Giselle Bundchen support the water cause trhough different conservation and preservation programs.

ad_brasil's picture
ad_brasil

The campaign have the concept to preserve the water in the world,
and that's why she´s dressed in water, so for those that said that dons´t see
why water, before say stupid things, think, and try to read, even if was
in portuguese, but for the most inteligent people, i think that was enough
see the logos in the right corner...
Sorry the wrong english but i'm unfotunately don't write well.

snagesh75's picture
snagesh75
58 pencils

Thumbs up!!!! Great job......

Sanje's picture
Sanje
24 pencils

They tell you who did the account planning but not who did the photography and imaging on this !! why not tell us who brought the coffe and donuts
Amazing photo+imaging

Amit Ratan's picture
Amit Ratan

NICE CONCEPT GREAT JOB.
The photography and effects are really very good.

fabiodebrot's picture
fabiodebrot
29 pencils

great photography. great art direction/design. great ad.

Guest's picture
Guest

Oh my god, I love this woman.

ESH's picture
ESH
22 pencils

God, I´m thirsty

ESH

Guest's picture
Guest

great job.

Congrats for good work.

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