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Advertising Agency: W/Brasil, Brazil
Creative Director: Rui Branquinho
Writer: Rui Branquinho
Art director: Celso Alfieri
Account Department: Sheila Farah, Fernanda Knijnik
Planning Department: Newton Nagumo, Flávia Campos
Published: September 2007
Comments
Damn...nice photography and art direction
i wanna see this photos without the water ....
You're on the wrong site then. :)
Im not on a wrong site:)))This is not just a woman... Its Gisele :)) by the way :
http://adsoftheworld.com/media/print/ioli_natural_mineral_water_waterm...
http://adsoftheworld.com/media/print/ioli_natural_mineral_water_ice_cr...
http://adsoftheworld.com/media/print/ioli_natural_mineral_water_flower
those ones are form 2005
are you comparing gisele bündchen to a water melon?
Gisele ?? Nope .. Campaign? Yes
my friend, I think you are totally missing the big picture here...
well why don't you in light me? Im getting sick of not relevant comments
If you have to ask, turn the page, young man.
Well told... I expected less....
There is a button on witch its written "POST COMMENT” I cant find one with "POST HOW SMART YOU ARE".. Huh? Either make some discussion or become philosopher.
must be thirsty...
Peter, Paul and Marry... I love this. Very nice work.
Heyy! very nice but reminds me a lot of whirlpool ads?!!
dear agency who did this,
please send me the unretouched photos. i will give thee half my kingdom and my beloved wife.
yours,
perv
Kudos has to be given to the retoucher on this job! To be able to achieve the correct balance between the unique characteristics of material and water as seen in the dress is quite an accomplishment.
um, okay, a semi-naked giselle, always nice to look at, but what's the concept. is it lost in translation? ipanema sandals. okay, so?
There's no concept here, and barely an idea. She's hot, but as an ad campaign this is extremely boring.
The copy says Ipanema is engaged on the water cause. 1% of the water is drinkable, and 14% of that is in Brazil.
I like it.
ads lovers visit - www.ad-dig.com/upcoming
Fresh. >>>> That's not an ad. THIS is an ad.
Very sexy. The girl's not bad too.
good photography and art direction VERY NICE MAN!!!
good photography and art direction VERY NICE MAN!!!
(*pssst* It's actually a woman)
Yeah, very nice photography and art direction....cool
"Add an Ad"
Great art direction I must say. Though I'm missing the connection between water and sandals...are these sandals made of waterproof materials or is it just for the visual effect?
Nice
http://www.navinharish.org
If you liked it, digg it:
http://digg.com/celebrity/Pic_High_Res_Nude_Gisele_Bundchen_in_Dress_o...
Yeah, I totally dig it - can you request a translation, Ivan - google gives me something which is loosely 'between heaven and earth'. Also, while you're at it, get G's mob no. to...
Sure, I'll get it.
I say, does anyone recall an image of a woman pouring a pailful of paint all over herself so the paint covers her like a gown ?? Ivan??
I can't recall that.
it's in your dreams, man...
The ad says:
Water is the beggining of everything, a source of health.
Only 1% of all the water on the planet is good and fresh, and almost 14% of it is located in Brazil.
Grandene and Giselle Bundchen support the water cause trhough different conservation and preservation programs.
Here is the video too: http://adsoftheworld.com/media/tv/ipanema_gisele_bundchen_g2b_sandals_...
The campaign have the concept to preserve the water in the world,
and that's why she´s dressed in water, so for those that said that dons´t see
why water, before say stupid things, think, and try to read, even if was
in portuguese, but for the most inteligent people, i think that was enough
see the logos in the right corner...
Sorry the wrong english but i'm unfotunately don't write well.
Thumbs up!!!! Great job......
They tell you who did the account planning but not who did the photography and imaging on this !! why not tell us who brought the coffe and donuts
Amazing photo+imaging
NICE CONCEPT GREAT JOB.
The photography and effects are really very good.
great photography. great art direction/design. great ad.