PRESENTSFashion

Ipanema Gisele Bundchen G2B Sandals: Splash, 1

Advertising Agency: W/Brasil, Brazil
Creative Director: Rui Branquinho
Writer: Rui Branquinho
Art director: Celso Alfieri
Account Department: Sheila Farah, Fernanda Knijnik
Planning Department: Newton Nagumo, Flávia Campos
Published: September 2007

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34 comments

doncedesign's picture
doncedesign
6 pencils

Super FX & good copy

Algareto's picture
Algareto
216 pencils

This one is the best of them three.

Joker's picture
Joker
85 pencils

Well...First you make Giselle look like Beyoncé Knowles..than you do a copy that says.."Because The Earth is Blue"
What the F* does this copy have to do with a dress made out of water???? C'mon copywriter go to work...do something that acctually makes some sence in the ad.
Congratualtions to the art director on the dress...It is not your fault that the copy makes no sense.

ben's picture
ben

I agree with the first part of your post Joker.
For the copy, i think that he might says : " 80% of the earth is made of water, wear sandals ( better than trucks, or tank)".
I don't think this visual deserve a copy, or more comment...

postman's picture
postman
951 pencils

Makes it difficult to focus on the sandals. But well done, of course.

Guest's picture
Guest

And AD the AD can be proud of. Good Art. Also very good Post.

Guest's picture
Guest

Somebody knows who is the retoucher of this photo?

B-Luv's picture
B-Luv

I also wanna know who retouched it.

grenouille's picture
grenouille

look exactly the same as the Evian water tv campaign

Guest's picture
Guest

Excelente arte...muy bien trabajado... 9.5!!!!!!

lord_feiser's picture
lord_feiser
18 pencils

the lustful part of my brain says that this is a good ad - thanx to giselle of course. but the logical part of me says that this ad is 'so cheap yet so expensive'. doesnt make any sense. AD is good though.

Lord Feiser
Angel of The Bottomless Pit

washiam's picture
washiam
445 pencils

Awesome

Guest's picture
Guest

Very Nice ad.

love ads visit - www.ad-dig.com/upcoming

Jagan Mohan Rao's picture
Jagan Mohan Rao

Nice Work Don

Rog's picture
Rog
6094 pencils

:)

>>>> That's not an ad. THIS is an ad.

saidukaringa's picture
saidukaringa
273 pencils

As well as the work looks very nice
I am also forgot about the ad.
Branding is very poor.

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

gienel's picture
gienel
339 pencils

She will not be The highest paid supermodel if this AD doesn't work

just look at her yummy....

Spider's picture
Spider
289 pencils

If you read the body text, than you find the sense to have a dress made by water but just with the text "the earth is blue" doesn't make sense at all. It is just a nice art direction. Anyway, great job guys!

elmikel's picture
elmikel
1147 pencils

Great art direction I must say. Though I'm missing the connection between water and sandals...are these sandals made of waterproof materials?

wearmysocks's picture
wearmysocks
1085 pencils

I think elm that the connection may be that the company with to show that they are eco-friendly. If you look on the right hand side it shows all the charities they sponsor.

------------------------------------
Energizer Bunny arrested, charged with battery.

elmikel's picture
elmikel
1147 pencils

hmmm...might be...though there's still something...ah, whatever...you're probably right. Thx!

wearmysocks's picture
wearmysocks
1085 pencils

I think elm that the connection may be that the company with to show that they are eco-friendly. If you look on the right hand side it shows all the charities they sponsor.

------------------------------------
Energizer Bunny arrested, charged with battery.

ivan's picture
ivan

Ivan Raszl, admin of AotW

ivan's picture
ivan

Ivan Raszl, admin of AotW

W/D's picture
W/D

here you can find the text of the ad translated to English:

"Water is the beginning of everything, origin of life, source of health. Only 1% of all water on the planet is fresh water and almost 14% of this water is in Brazil. Gisele Bundchen and Ipanema support the Water Cause through different programs for water conservation and preservation."

Guest's picture
Guest

whoever you are, THANK YOU for the translation!!! I really needed it for an assignment. I'm gonna use it, and cite this site as the source if you don't mind

Guest commenter's picture
Guest commenter

Maybe my english not so well as urs but my opinion - what are u speaking about& About not well paid model? About persents of water on th Earth? ABOUT WHAT???Picture have done ASTONISHING!!!!! TRY create anything looks so great... I can pary that million girls would be like to have picture like this - pretty sure about it, and maybe not ONLY girls...))) . IT IS EXELLENT WORK!!! BRAVO!

Julia from Russia

sanderson's picture
sanderson

pra falar a verdade so a cabeca eh da Gisele, o resto nao eh nada dela
foram mais de 500 fotos selecionadas para fazer o vestido de agua
dpois de muitos testes de muitas maneiras de se jogar agua na modelo a melhor foi via balde mesmo
um fotografo americano fez a foto da cabeca da gisele e um brasileiro ficou com a outra parte (balde de agua, modelo etc - parte + trabalhosa)
o processo demorou + - uns 3 meses

(fonte: photoshop conference 2008 - eu estava la e o fotografo tb)

sanderson's picture
sanderson

pra falar a verdade so a cabeca eh da Gisele, o resto nao eh nada dela
foram mais de 500 fotos selecionadas para fazer o vestido de agua
dpois de muitos testes de muitas maneiras de se jogar agua na modelo a melhor foi via balde mesmo
um fotografo americano fez a foto da cabeca da gisele e um brasileiro ficou com a outra parte (balde de agua, modelo etc - parte + trabalhosa)
o processo demorou + - uns 3 meses

(fonte: photoshop conference 2008 - eu estava la e o fotografo tb)

sungirl's picture
sungirl

I recently purchased a pair of ipanema..beautiful i must say.
but trust me...its not at all comfortable. i went for holidays in singapore
and the sandals caused me so many blisters on my feet was aching mad that
i had to get a new pair of sandals. what a waste of money!!!!! pls dont get it unless ur thinking of wasting some cash!!!!

Guest's picture
Guest

any budy know how to make this images pls tell me AT : premmaac@gmail.com or p2amrit@gmail.com

finalday's picture
finalday
15 pencils

Visit

whengee's picture
whengee
37 pencils

nice work-

Guest's picture
Guest

She's gorgeous. The shoes are butt ugly.

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