IP Press Men's Magazines: Kennedy assassination
If men are your target, make sure you don't miss them.
IP Press Men's Magazines
Advertising Agency: Duval Guillaume Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Account: Patrick Clymans
Production Company: Studio Habousha
Photograph : Pascal Habousha, Stan



55 Comments
Just wanted to cheer myself up cause Rasmussen is out of the Tour,
but this ad is making me feel even worse.
Stupidity at its best!
i think it's too sad a reminder to use as ad. the idea can be given expression in other ways.
The idea is very good. But why this execution?!?! bad taste
The most offensive ad I've seen since that Lego Twin Towers debacle.
I think it's awesome. Also like the art direction.
Well of course someone named "Fidel" would feel that way.
Come on guys. This "execution" is funny. It's in such bad taste that it transcends offensiveness.
She's D&G victim or what?
this is cheap, it has nothing to do with the product. bad taste, bad ad, bad everything
agreed, i don't even remember what magazine its for
It's an offensive ad...i don't like...This creativity is funny? For me is only stupid
it conveys the message... thats abt it.
ideas....30 minutes nahi toh free.
It makes me laugh
its funny:)
Disrespectful and stupid.
can someone tell me the lego twin towers thing never heard about that?
When will you people learn to use Google?
LOL preach it!
Pathetic.
RMac
Funny.
Chillingly effective, grabs your attention, but I dont like it personally.
its not though is it! unless you 14 and want to wind people up then you say it is.
Honestly the ad could have been executed in a better way...shoot the woman so you can reach the man...can I get a men?
At one shot I felt it was funny. Good execution. ;-)
~~be cool eh!~~
~~this paranoid survived!~~
they are sat in the wrong seats they were the other way round
Must say this is in very poor taste
http://www.navinharish.org
http://www.navinharish.org

shockingly good!!
www.thecuriousbrain.com
I´m not from USA, but I think it´s offensive. C´mon, you can´t make fun of a tragic incident like Kennedy´s death! Bad, bad taste!
i agree Bauducco!
Of course you can. They just did it and I'm laughing.
SERGI
Thanks for being helpful!
who make this should be in jail.
we should create with responsability AND respect!
REALLY BAD!
I agree its bad but freedom to express yourself. Putting them in jail is a bit of a Stalin controlled state measure. But your right some respect and just common sense.
sorry my english, i dont make myself clear: i intend to say that the people do this is already in jail... look like prision job.
and BTW: i dont like USA, kennedy or jackie at all...
i think: explore the tragedies is like explore the girls asses, just another "common-sense-way-beetwen-us" of do it ads polemic, appeal, but not clever. on this case even worst because does not work, too much risk, people can hate the ad, and the brand. but i can be wrong, mr. bush.
EXCELENTE EJECUCION
¿Te parece tan buena como para llamarla excelente?
Interesting, controversial but effective in its message. I am not offended but there is no way of moving away from the fact the it depicts a woman being shot in the head. A tough image by anyones standards.
Darren Alawi
Creative web & brand design
http://www.darrenalawi.com/blog
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
that's bad taste.
Rude!!! Tasteless!!! Gross!!! Shame on you, Duval Guillaume Antwerp.
FER.
Bad taste... (laughed my arse off)
Like the Fed behind the car and the drivers expressions.
== Bring back fags, lard and the biff.
SI, EJECUCIÓN JAJAJA
erm.. whats the msg, this ads putting across here?
Seriously? You don't get it?
Aggressive and tasteless, I agree but the fact is that this pub reaches its purpose: make speak about her
El tiro se lo deberían haber pegado a los ''nenes de mamá'' que dicen que esto es malo por mal gusto...
Es una MIERDA, en eso estamos de acuerdo, pero porq es una idea aburrida, no porq la ejecucion sea agresiva...
...que gente maricona...
seguro que si te tocaba un brief asi uds hacian una familia sonriente con product shot...pelotudo!
worst ad i've seen. disgusting.
decadent
uncanny
pussy.
What next, concentration camp humor? Best revenge? Don't buy the magazine. Ever.
Sick, truly sick.
not appropiate, not creative, and definately not funny!
Wow, personally for me that ad is so conflicting. I'm actually studying under Digital Media and Technology which falls under advertisement, so I can see that the point got across, and I mean it really hit you in the face when you read "If men are your target, make sure you don't miss them". I'm 50/50 on it.
this is terrible. the design is good, but the whole idea is awful. why would you poke fun at something so sad?
I think it's possible that if this makes you laugh you should consider examining every aspect of your life.
a tradegy like that, shouldn't be used in this way.
Very offensive..