Invesco: Box trap

Accidental Investing isn't something anyone sets out to do. In fact, most people don't even realize they're doing it. This campaign dramatizes some of the hidden dangers that may be lurking in peoples' investment portfolios.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Creative Directors: Eric Routenberg, Sarah Block
Art Directors: Travis Lampe, Sarah Block
Copywriters: Desmond Lavelle, Eric Routenberg
Photographer: Anthony Arciero
Digital Studio: Studio One East
Producer: Tom Kakos
Senior Designer: Eing Omathikul

6 comments

salil.sharma's picture
salil.sharma
2278 pencils

outstanding Concept

el-que's picture
el-que
65 pencils

lovely direction

wanna help a fellow? start with what's in your hand.

killazol1's picture
killazol1
354 pencils

really good

gonndo's picture
gonndo
1096 pencils

This one is particularly cute, nice job...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

alausa's picture
alausa
1420 pencils

Thank you for bringing out the cool in the boring.

Glut's picture
Glut
3947 pencils

simple but really different for the difficult category

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