Toughest drills from Switzerland. www.intertool.ch
Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Helmut Himmler, Lars Huvart
Art Directors: Helmut Himmler, Minh Khai Doan
Copywriter: Lars Huvart
Photographer: Thomas Strogalski
Published: 2006
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18 Comments
Why cheese?
because it's from Switzerland...
Damn me, me damn, me damn. I swear I learned that in junior school. Old age has caught up. Thanx Jablai.
Did you just asked "why cheese"? about an ad from switzerland? :|.....damn...lack of culture there man
why not?
Very nice work.
Simple and relevant.
I wouldn't like to wear Swiss socks though.
Ha! love this! great ad
Yeah.. good one..
"why cheese?"
sorry but thats one of the silliest comments ive heard since ive joined here.
Jeez!
This one is really nice too,very elegant, nice artdirection
i like this one more than the rock cheese.
as drilling on rock is very normal usage
this bring the product to another level.
(can't tell it's concrete without the title)
criticize is way easier than create. use more brain.
it is a big classic and a very old trick, using a cheese for switzerland.
but still this very nicely done.
Extremely pure.
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It's My Job To Keep Punk Rock Elite
permit my ignorance, are we saying the drill cut just as it drills? if no, i will agree that it is better for a knife. ....you know something like a knife so precise
The drill drilled holes in the metal. What didn't you get?
exactly same visual done 5-6 years ago by O&M Thailand for Epson
Epson produce drill?
criticize is way easier than create. use more brain.
Brilliant! ...and the cheese... i mean you so just wanna touch it... right???
2 thunbs up
Same shit, diff day..