Intersport: Free your sport, 4
The shops for all the sport in you.
Advertising Agency: AdmCom Bologna, Italy
Executive Creative Director / Creative Director: Maurizio Cinti
Art Director: Stefano Baronti
Photographers: Davide Bodini, Gianluca Simoni
Copywriter: Massimiliano Pancaldi


13 Comments
why?
it's a nike ad?
just kidding, i don't like it
mrckais
Like the idea, dont like the Art Direction
Seek and Destroy
Boring idea, really bad art direction.
Poor art direction. But the idea is good. In the social context, I won't fancy adolescents seeing this series for the simple reason that they might try out these stunts for real.
Would have been funnier if the nuns were in position of "tir de barrage", you know, where all 4 players put their hands in a certain place for protection...
Intresting angle, and i dont think the art directions is poor, or rather i think that a directions without frills it would be more useful to the message, considered that for the target couldn't be easy to get a point.
Anyway good job.
All ideas are stolen from prankster Remi Gaillard,
who celebrate himself with funny but intelligent videos on a youtube.
Find him on Youtube.
...publicity is always inspired to something .
Finally a spiritual touch. C'mon!
I don`t like it,too:(
because i hate nike.
it`s just for the "super cool" people:)
And,the shoes are not beatiful.
adidas is as better as nike!:D
Shoe-Battle:D
I'd like to ask: Are these ads real? Why Nike, Adidas and Reebok around in the ads?
And, yeah, agree with the art direction could be better. =)
would be better if porcupine's used..
think so