Intersport: Free your sport, 4

The shops for all the sport in you.

Advertising Agency: AdmCom Bologna, Italy
Executive Creative Director / Creative Director: Maurizio Cinti
Art Director: Stefano Baronti
Photographers: Davide Bodini, Gianluca Simoni
Copywriter: Massimiliano Pancaldi

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13 comments

In1dmag's picture
In1dmag
78 pencils

why?

mrckais's picture
mrckais
415 pencils

it's a nike ad?
just kidding, i don't like it

mrckais

AlphaDog's picture
AlphaDog
265 pencils

Like the idea, dont like the Art Direction

talkingisfree's picture
talkingisfree
2576 pencils

Boring idea, really bad art direction.

Dev Kumar's picture
Dev Kumar
834 pencils

Poor art direction. But the idea is good. In the social context, I won't fancy adolescents seeing this series for the simple reason that they might try out these stunts for real.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Would have been funnier if the nuns were in position of "tir de barrage", you know, where all 4 players put their hands in a certain place for protection...

Guest's picture
Guest

Intresting angle, and i dont think the art directions is poor, or rather i think that a directions without frills it would be more useful to the message, considered that for the target couldn't be easy to get a point.
Anyway good job.

Guest's picture
Guest

All ideas are stolen from prankster Remi Gaillard,
who celebrate himself with funny but intelligent videos on a youtube.

Find him on Youtube.

Guest's picture
Guest

...publicity is always inspired to something .

Bob08's picture
Bob08
749 pencils

Finally a spiritual touch. C'mon!

Guest's picture
Guest

I don`t like it,too:(
because i hate nike.
it`s just for the "super cool" people:)

And,the shoes are not beatiful.
adidas is as better as nike!:D
Shoe-Battle:D

yctham's picture
yctham
182 pencils

I'd like to ask: Are these ads real? Why Nike, Adidas and Reebok around in the ads?

And, yeah, agree with the art direction could be better. =)

Guest's picture
Guest

would be better if porcupine's used..
think so

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