Intersnack, Curly Balls: Parachute

No luck at all? Have a curly ball.

Advertising Agency: Dufresne Corrigan Scarlett, Levallois, France
Creative Director: Paul Lê
Art Director: Catherine Renzetti
Copywriter: Grégory Tortes
Photographer: Romain Laurent
Account team: Muriel Despeysse, Amélie Loyen, Bertrand Grossin
Art Buyer: Audrey Herrmann
Published: November 2010

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25 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Lovely art direction.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hehe, yes I love this one. Art direction is great. Though I doubt this guy will have any time to taste a Curly Ball ;p

Guest's picture
Guest

well if he took a packet up there he could finish it in a few mins

LeeHarvey's picture
LeeHarvey
3045 pencils

Hehe, this would make a great 'Centraal Beheer'ad, the great 'Just call us'campaign from Holland, like this one:
http://adsoftheworld.com/media/print/centraal_beheer_insurances_2_the_loo

JopyCunior's picture
JopyCunior
170 pencils

nice one. not sure about the copy. it's not a question of luck, but of being too happy to think practically, i guess. anyone?

adreamg's picture
adreamg
4 pencils

cool idea

Guest's picture
Guest

In fact, The ad is even better. The title "Si t'a pas de bol y'a Curly Balls". In French, "bol" means luck or in common language, bowl. So if you don't have luck/bowl, there's Curly Balls (because it's in a bag, you don't need a bol). Great one.

Guest's picture
Guest

Nice execution on the image but I still fail to see the connection here.

Guest's picture
Guest

nice one

Guest's picture
Guest

J'adore, Direction artistique cool et phrase aussi, bravo.

Guest's picture
Guest

l'auto-promo ça marche toujours, sauf quand on en fait trop !!!!!

royschellekens's picture
royschellekens
390 pencils

Don't know why this snack is related to luck, but maybe that's in the history of the brand. But being Art Director can be so rewarding when you have a great photographer like Romain Laurent to work with. Also loving his new series 'TILT' (http://www.itsnicethat.com/articles/3175-romain-laurent-tilt)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

The advertiser surely does not have the balls.
PS : I work in the agency.

Sushi lover's picture
Sushi lover
905 pencils

it makes me smile, but i cant find any connection about luck.
anyways, i still like it.

Dream needs to be big!

morse's picture
morse
15809 pencils

Very cool, a bit dark humor.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

cread's picture
cread
2 pencils

Great idea, very creative. However, the guy falling should be facing the other direction towards the bag of curly balls. Right now, I look at the man who is the focal point and my eyes want to move off the page to the left instead of to the right and towards the product.

Anonymous Author's picture
Anonymous Author
1541 pencils

Nice idea. Copy is ambiguous. Are curly balls lucky or are they for forgetting about your bad luck?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

SoCH_TO's picture
SoCH_TO
953 pencils

Nice Clean work .

Live with Passion

Guest's picture
Guest

BRAVO !

tytpol's picture
tytpol
776 pencils

Funny.

Wordnerd's picture
Wordnerd
6662 pencils

curly balls. yummy

very generic campaign

Guest's picture
Guest

funny

emenkst's picture
emenkst
9 pencils

Really nice ! love it :)

Dzsoi's picture
Dzsoi
5364 pencils

"At least if you're stupid, don't be hungry." would fit more imho.

Guest's picture
Guest

La pire signature de la décennie.

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