Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Copywriter: Adriano Matos
Art Directors: Rodrigo Tortima, Tiago Freitas
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11 Comments
this is absolutly terrible....
Please elaborate why?
there is no creativity in this ad, it's dark, but wih no good reason, nothing stands out to draw my attention.
it looks like a desktop background.
The parallel drawn between winning the lottery, and winning a medal isn't right..
winning a medal is not by chance, but by being good!
the grid in the background isn't usefull. it has no function.
what this ad is trying to do, is show there is a 100 times more chance of winning the lottery than winning a medal.
to me, advertising should be something that makes me stand still, consider the message, and think, damn... there is no better way of showing that message. this ad doesn't do that.
there are a lot of way's to convey this message, this isn't one of them.
I Concur with the guest. there's no calling to this ad...
oh my gooooooood terrible terrible terrible ad..
Do you really need 5 creative directors for this?
CHANCE OF DM9 TO WIN AN AWARD WITH THIS AD: 1/1.000.000.000.000.000.000.000.000.000.000.000
CHANCE OF DM9 TO WIN AN AWARD WITH THIS AD: 1/1.000.000.000.000.000.000.000.000.000.000.000
Chance of DM9 win an award with this ghost: 1/1.000.000.000.000.000.000.000.000
i like the strategy. it does make me stop and think.
the creative isn't so strong.
This is a great campaign for the state lottery