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11 comments

Guest's picture
Guest

this is absolutly terrible....

ivan's picture
ivan

Please elaborate why?

Ivan Raszl, admin of AotW

Guest's picture
Guest

there is no creativity in this ad, it's dark, but wih no good reason, nothing stands out to draw my attention.
it looks like a desktop background.

The parallel drawn between winning the lottery, and winning a medal isn't right..

winning a medal is not by chance, but by being good!
the grid in the background isn't usefull. it has no function.

what this ad is trying to do, is show there is a 100 times more chance of winning the lottery than winning a medal.
to me, advertising should be something that makes me stand still, consider the message, and think, damn... there is no better way of showing that message. this ad doesn't do that.

there are a lot of way's to convey this message, this isn't one of them.

jorge00's picture
jorge00
76 pencils

I Concur with the guest. there's no calling to this ad...

Guest's picture
Guest

oh my gooooooood terrible terrible terrible ad..

Guest's picture
Guest

Do you really need 5 creative directors for this?

Guest's picture
Guest

CHANCE OF DM9 TO WIN AN AWARD WITH THIS AD: 1/1.000.000.000.000.000.000.000.000.000.000.000

Guest's picture
Guest

CHANCE OF DM9 TO WIN AN AWARD WITH THIS AD: 1/1.000.000.000.000.000.000.000.000.000.000.000

Guest's picture
Guest

Chance of DM9 win an award with this ghost: 1/1.000.000.000.000.000.000.000.000

Guest's picture
Guest

i like the strategy. it does make me stop and think.

the creative isn't so strong.

Guest's picture
Guest

This is a great campaign for the state lottery

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