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Bank

Agency: 
Published/Aired: 
March 2009
Description: 
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Copywriter: Adriano Matos
Art Directors: Rodrigo Tortima, Tiago Freitas

Comments (11)

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Highest Rated

gmint7's picture
gmint7
Activity Score 2683

:::J:::
i get the comparison.
i don't get why using bank failing.

:::J:::

john.lighttern's picture
john.lighttern
Activity Score 216

The concept/copy is funny. The art direction is serious. If you put graphics on the bg, you should've explored it more on the executions.

But it is still very nice =)

Guest's picture
Guest

Excellent concept! I actually like that the art direction is the opposite of what you would expect. The small font forces you to focus on the line, which you expect to be dry, and it turns out to be pretty damn funny.

Guest's picture
Guest

good work

godfather's picture
godfather
Activity Score 131

very good

NatalieM's picture
NatalieM
Activity Score 1685
Guest's picture
Guest

chance of dm9 win an award with this ghost: 1/1.000.000.000.000.000.000.000.000.000.000.000

Enas's picture
Enas
Activity Score 741

complicated, i don't have time

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Really good

Guest's picture
Guest

Right concept, totally wrong look. Much to serious for a lottery.

icanthink's picture
icanthink
Activity Score 270

good copy :)

gmint7's picture
gmint7
Activity Score 2683

:::J:::
i get the comparison.
i don't get why using bank failing.

:::J:::

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