Car enthusiasts will spot their favorite car anywhere. Using this insight, we came up with an execution that didn't talk to this audience. Instead we showed ads of feminine interest and the cars were well disguised in them. When the target audience spotted the cars, it affirmed that their Y chromosome was indeed healthy and they had no reason to worry about being drawn to these ads in the first place.
Print advertisment created by Y&R, United Arab Emirates for Intersection, within the category: Media.
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