Advertisement

Comments (13)

Log in or register to post comments

Highest Rated

Throl's picture
Throl

ya...so gud

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This is very good work.
Right on strategy. I like how they used a different approach to drive home the same old product benefit Samsonite's been touting for decades.
Love the way how the light falls softly on the combination lock.

pindaro's picture
pindaro
Activity Score 524

the light falls softly?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

See the subtle lighting on the lock in the lower left hand corner?
One of those little minor details in an ad (actually in this case, pretty crucial to the concept) only people in the creative field seem to appreciate.

Obviously not you and Mo...

pindaro's picture
pindaro
Activity Score 524

That I know..... but that lock is as subtle as an elephant fighting in a sumo match.

Mo's picture
Mo
Activity Score 648

yeah..not so softly..lol. true.

Qbird's picture
Qbird
Activity Score 142

ermmm... if its THE ONLY WAY to open a Samsonite, then how did they make it into a campaign??

there are more ways yah??

joe_connelly's picture
joe_connelly
Activity Score 12

Yes, there are three ways to open a samsonite ...

act's picture
act
Activity Score 535

you'll be treated like a terrorist if you carry a samsonite, thats what this ad is trying to say.

satan's picture
satan
Activity Score 181

xxxxxagration is in the air

fauxjebus's picture
fauxjebus
Activity Score 498

Totally awesome. Brilliant idea, photography, copy and art direction. See ya at Cannes/CA/1Show/Everything. : )

xgeronimo's picture
xgeronimo
Activity Score 21

simple and strong idea. congrats.

Mo's picture
Mo
Activity Score 648

Yes, I like it. Pretty cool idea..not loving the execution though.

Throl's picture
Throl

ya...so gud

Advertisement