Vegetables are all your body needs
Advertising Agency: JWT Kuwait
Creative Directors: Alessandro Antonini, Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara
Published: August 2009
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64 Comments
Maybe the idea was good but execution killed it.
too rite! lol
i like the execution!
Nothing new on this idea.
a pear is not a vegetable
Neither is a tomato!
You're right, a pear is a fruit. But then again, so is an eggplant and a tomato. Actually a tomato is a berry, ginger is a tuber, and leeks are technically bulbs, botanically speaking.
i just learned something new.
Isn't an eggplant also considered a berry?
lol
Neither is a tomato and who said it all has to be vegetable's? Vegetarians eat fruit as well as vegetables. You are just an uneducated moron.
well considering it's titled, "vegetables are all your body needs," ....
Tomato is a fruit.
No?
Yes. Tomato is a fruit, but a little people in the world nows it.
A smart man knows it's a fruit. A wise man knows not to put it in a fruit salad
Ha! Ha! Hat tip to you, Sir!
Well played!
There's no such thing botanically as a vegetable; it is purely a culinary term. Biologically a tomato is a fruit, but in culinary terms it is a vegetable.
oh, here's the tomato..that's why there is an apple.....scuse me....:) tomato is a fruit as same as strawberry or mellon is....but anyway we take them as vegetable.......
A Strawberry is actually not a fruit.
too much of ginger, one might have acidity, nice art-direction nonetheless
Hahaha. Liked it.
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ummm..........vegetarian doesn't eat fruit?....i guess they eat....so the copy wud better 'fruit n' veg are all your body needs:)'...then there won;t have any problem wid the visual....lol
tanvir
I like it. It's nice one.
idea is good, execution is a little boring.
Nice.
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Plain idea. Done in some other ways.
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I find it hilarious that none of the vegetables pictured actually provide enough protein for survival. at least throw in some soybeans or other legumes.
I do love the design though, but I think that it kind of undermines the message.
too bad people are actually made of meat. so I guess meats are all the body needs :)
Too bad the body is actually made from meat.. which tells me meats are all the body needs :)
Nice one.
hey. I'm a carnivore, and I appreciated it:D
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Actually, I'm gonna guess you're an omnivore. A human carnivore wouldn't survive for more than a couple weeks.
Eggplant and zucchini, also fruits. If it has seeds: fruit.
1. nobody eats ginger in this proportion, as shown in ad
2. this ad is made in largely non-veg eating dominated region, as well as there are not enough source of farming, so I dont understand the significance of running these ad there.
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Don't be so literal folks. Really lol.
This is good. And I think lots of women are (or would like to be) all ginger there. lol.
I love the photograpgy work, and sucks to the ad concept; it's all in context.
Maybe some capitalist agenda is all the body needs. That is in fact why the onion is making the throat- to repel the bullshit perpetualy crammed down it with sulfuric acid. Does the body good.
Plus also, who doesnt mind a well groomed fire crotch?
i think it's pretty rad. it's just a shame that some people have nothing better to do than come up with stupid ways to complain about everything. it's a piece of art, not the veggie food guide pyramid. get over yourselves.
I agree!
Hahah its unfortunate that some don't understand the concept of the diagram. Obviously those aren't the only vegetables you would need, and by the way..look at the statistics between meat eating countries and mostly vegan countries. A.) Meat eating countries have far higher prostate cancer B.) Meat eating countries have far higher colon cancer C.) Meat eating countries have far higher ostioporosis D.) I'm not even a vegetarian or vegan, and I know this..meat just tastes to damn good to give up
A tomato is both you dumbfucks. But little people in the world know it, like you judgmental idiots.
who cares if its not a fucking vegetable, its not meat.. thats all the pic is trying to say.
xx
great campaign - swap the apple for a tomato and voila, new ad!!!
wonderful image!
impactful and yet strangely tasteful.
Good work!
I would like to point out that this picture was somewhat grotesque to me.
But I made an account to say, the thing in the mannequin's throat is a leek, not an onion. And "vegetable" is a word with no botanical or horticultural significance. A tomato is a berry and therefore a fruit, ginger is a rhizome and therefore a root, etc etc.
Really kool ... very creative
Can totally agree with that. Well, I'm a vegetarian, so..
I actually like the somewhat-sketchy art direction, as in - it's speaks so much easier to the common-folk. my 2 cents
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I think it's great that someone took the time & effort to do this. I'm disappointed that the first thing most people did when they looked at it, was to complain & pick it apart. Let's not be so picky and start appreciating people a little more.
it is a great image. i like how the idea goes with the human's body.
the only reason it says "vegetables" are all your body needs, is to parallel the word "vegetarian" so no need to get so picky about it
I was just typing that, and then I saw that you had just above it...geeze!
You're all picky, ignorant assholes. The point the ad is making is that it's made up of things that AREN'T meat. I'm a vegetarian and I eat tons of things that ARE NOT meat. Fruit is included. Sometimes I wish stupid people weren't allowed to have computers.
Created a lot of comments and that was good enough for me, any way... whats in a fruit/vegetable? All sorts of goodies for you!
Birdie the Boardie
Seriously, is everyone trying to seem intelligent by knowing categories of plant foods?
If you take the categories animal, vegetable and mineral, all the pictured foods are vegetable matter. Move on to something less boring now.
VegaDeli.com
creative but pointless
One word. YUCK.
Maybe vegetarians should start calling themselves "herbivores," and then nobody can bitch about fruit vs. vegetable.
The ridiculous amount of ginger is off putting.
I eat a pound of ginger at a time
little fail with the pear...
p
Arab Ad magazine has written an interesting article about this particular ad in its copycat section. here is a link check it out and make up your own mind. http://bloganubis.com/2008/05/15/secrets-out/
The gingers look terrible but all in all very nice idea
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great idea but execution is so bad