International Society for Human Rights: Scared Leaders, Robert

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter / Art Director: Taner Ercan
Photographers: Robert Eikelpoth, Michael Breyer
Art Buying: Christina Hufgard

14 comments

mireia's picture
mireia
360 pencils

i dont get it... someone please explain? :)

Guest's picture
Guest

Dictators, they do terrified, even from a smallest threat

Guest's picture
Guest

Dictators get scared of an internet domain. The domain of a human rights society … Represented by a mouse!
NICE!

Hiperion's picture
Hiperion
3138 pencils

another time? This campaign is old...

Guest's picture
Guest

… i remeber the first series with ahmadinejad … very good.
But these new ones are even better!

Billoughsby's picture
Billoughsby
5091 pencils

This one features the best use a photo resource pose. Hilarious.

(mereia, the point is that dictators fear the internet because it brings light to the people they're trying to keep in the dark. Ever hear of China censoring the internet? Same thing in many places.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

… i couldn't have explained it better!!

Guest's picture
Guest

Dictators that are afraid of a 'mouse' because the internet gives the masses the power to speak out against human rights violations. There is no way to put a traditional strangle-hold on digital freedom of speech.

Roger Keynes's picture
Roger Keynes
5498 pencils

Liiiike.

Will Think for Salary

Guest's picture
Guest

Brilliant.

helvet.lang's picture
helvet.lang
70 pencils

too close to the amnesty style of communication... Confusing for another NGO...

the ad which wasn't there

reasonwhy's picture
reasonwhy
143 pencils

Three times the same idea ...

Guest's picture
Guest

Three 'birds' flipped at three different dictators.

MidasTouch's picture
MidasTouch
1024 pencils

I could'nt get it =/

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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