Advertisement

Scared Leaders, Robert

Agency: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by Ogilvy, Germany for International Society for Human Rights, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter / Art Director: Taner Ercan
Photographers: Robert Eikelpoth, Michael Breyer
Art Buying: Christina Hufgard

Comments (14)

Log in or register to post comments

Highest Rated

MidasTouch's picture
MidasTouch
Activity Score 1024

I could'nt get it =/

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

mireia's picture
mireia
Activity Score 356

i dont get it... someone please explain? :)

Guest's picture
Guest

Dictators, they do terrified, even from a smallest threat

Guest's picture
Guest

Dictators get scared of an internet domain. The domain of a human rights society … Represented by a mouse!
NICE!

Hiperion's picture
Hiperion
Activity Score 3138

another time? This campaign is old...

Guest's picture
Guest

… i remeber the first series with ahmadinejad … very good.
But these new ones are even better!

Billoughsby's picture
Billoughsby
Activity Score 5142

This one features the best use a photo resource pose. Hilarious.

(mereia, the point is that dictators fear the internet because it brings light to the people they're trying to keep in the dark. Ever hear of China censoring the internet? Same thing in many places.)

That's it.

Guest's picture
Guest

… i couldn't have explained it better!!

Guest's picture
Guest

Dictators that are afraid of a 'mouse' because the internet gives the masses the power to speak out against human rights violations. There is no way to put a traditional strangle-hold on digital freedom of speech.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Liiiike.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

Brilliant.

helvet.lang's picture
helvet.lang
Activity Score 142

too close to the amnesty style of communication... Confusing for another NGO...

the ad which wasn't there

reasonwhy's picture
reasonwhy
Activity Score 147

Three times the same idea ...

Guest's picture
Guest

Three 'birds' flipped at three different dictators.

MidasTouch's picture
MidasTouch
Activity Score 1024

I could'nt get it =/

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Advertisement