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Scared Leaders, Kim

Agency: 
Published/Aired: 
November 2010
Description: 
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter / Art Director: Taner Ercan
Photographers: Robert Eikelpoth, Michael Breyer
Art Buying: Christina Hufgard

Comments (33)

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Highest Rated

A.S.'s picture
A.S.
Activity Score 78

Very nice! Pretty clear.

Guest's picture
Guest

this are (fictional) leaders that don´t respect human rights, and they are afraid of what we, supporting this organization, can do in the web???
if i actually get it right, i dont like it.

Guest's picture
Guest

my god; this is soo good

Sephi's picture
Sephi
Activity Score 139

I like this one best in three,the reason is...u know that,the bombarded of S and N Korea, good Photoshop~

LeroyChristian's picture
LeroyChristian
Activity Score 392

why he is afraid of a computer mouse? could anybody explain please?

Guest's picture
Guest

Don't you know about the elephants and the mice ?

Guest's picture
Guest

cos of the power of Internet, where human rights can be expanded.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

There's an uneasy tension between humour and human rights.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

because coputer mouse is south korea ... maybe that is nickname??...

Guest's picture
Guest

good

ssguixi's picture
ssguixi
Activity Score 213

BE SCARED of MY PC MOUSE!

PC!

Guest's picture
Guest

I can't believe people don't get it.

Guest's picture
Guest

Come on guys, these are just other subjects for the campaign they did in 2009.
The campaign was awesome, now is getting boring.

http://adsoftheworld.com/media/print/international_society_for_human_r...

Guest's picture
Guest

Dear god, I see that some of you really need to catch up on world events. Please put down the Xbox controller and turn on the news every now and then.

This campaign is sheer genius - it shows how the power of the internet and mass media can bring human rights atrocities among certain regimes (in this case Kim Jong Il of North Korea, Gaddafi of Libya, and Mugabe of Zimbabwe) to light. The internet and mass media takes the form of a computer mouse, which plays on the whole "elephant and mouse" thing.

It really is brilliant.

Guest's picture
Guest

what are you talking about? the campaign is based on an old concept they did before..there is absolutely no need for another series..
think about some new ideas, ogilvy frankfurt.. it seems you could not think of an easier way to win some medals.

Guest's picture
Guest

This is the North Korean Leader … The one and only thing these assholes fear is the internet.
Remember Iran? The internet spread the pics and vids of violenece all over the globe.
Even TV used the flickr and twitter and Youtube posts … And a dictator is not amused as the whole world
can see what kind of mess he is doing to his citizen.

GOOD JOB!!

Hydrogen's picture
Hydrogen
Activity Score 86

The better ad I have seen in this month

hydrogen

www.labotomtometnana.com's picture
www.labotomtome...
Activity Score 29

Excellente funny one!

Labo Tomtom & Nana

www.labotomtometnana.com

www.labotomtometnana.com's picture
www.labotomtome...
Activity Score 29

Excellente funny one!

Labo Tomtom & Nana

www.labotomtometnana.com

Billoughsby's picture
Billoughsby
Activity Score 5144

There are two kinds of people in this world: Those who get this, and those who don't.

I really don't get anybody not getting it. Liking it is another issue, but COME ON!!!!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

yea its so simple. Even if its not the elephant n mouse, we all know ppl, especially bigshots who brag a lot, who are afraid of mouse, i mean real mouse. So they have used the pun. Its so good.

Guest's picture
Guest

I GOT IT :)

pez's picture
pez
Activity Score 1802

Fucking brilliant!

Guest's picture
Guest

just GREAT!!!!

Guest's picture
Guest

Those brilliant creatives!! One thing though … The campaign is skewed. Where's B. Netanyahu, G. Bush (W), T. Blair, ADL, The Federal Reserve, IMF, The World Bank, etc. As creatives, the responsibility is ours to present as unbiased and clear message (if that's the true intent) as the theme demands. We are accountable to the world's humanity! Or — are we trying to win the next creative award ($)? How self-servingly shameful …

Guest's picture
Guest

Those brilliant creatives!! One thing though … The campaign is skewed. Where's B. Netanyahu, G. Bush (W), T. Blair, ADL, The Federal Reserve, IMF, The World Bank, etc. As creatives, the responsibility is ours to present as unbiased and clear message (if that's the true intent) as the theme demands. We are accountable to the world's humanity! Or — are we trying to win the next creative award ($)? How self-servingly shameful …

Guest's picture
Guest

Nice boots. Nice ad.

zuhyune's picture
zuhyune
Activity Score 64

very nice concept and great creative!!!
Shibal Jottga~! North Korea

from South Korea

today is the last day

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Uh-oh....

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture
Guest

뭔뜻이야 이거
북한싫어

Yarp's picture
Yarp
Activity Score 385

nice

Guest's picture
Guest

Banger!

Guest's picture
Guest

When you're laughing at others, you're alo been laughed. Just think about this.

A.S.'s picture
A.S.
Activity Score 78

Very nice! Pretty clear.

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